Account Based Marketing Manager – Benelux

25Eight LLC; Johannesburg; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A global professional services firm is seeking an Account Based Marketing Manager to lead strategic marketing efforts in Europe and LATAM. The role focuses on developing tailored ABM programs to enhance client engagement. Candidates should have at least 5 years of experience in a relevant field and possess strong relationship-building and program management skills.

Qualifications

• Minimum 5 years of experience in technology or business environments.
• Understanding of multi-channel engagement and predictive data.
• Flexible and results-oriented mindset.

Responsibilities

• Planning and implementing ABM programs aligned with regional priorities.
• Managing marketing budgets to ensure positive ROI.
• Using insights to evolve ABM strategies.

Skills

Client-centric approach

Program management

Relationship-building

Job description

Account Based Marketing Manager – Benelux

• Contract
• Department: Staffing
• Anticipated Hours per Week: 40
• Work Setup: Hybrid

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Work setup: Remote/Hybrid - within region (Belgium, France, Luxembourg)

Our client, a global professional services firm, is seeking a Manager, Account-Based Marketing (ABM) Programs - Europe and LATAM. The role involves leading strategic marketing efforts across key accounts, supporting business growth through tailored ABM programs that enhance client engagement and relationships. The Manager will collaborate with campaign, content, digital teams, and external agencies to deliver impactful programs across regional and global markets.

Responsibilities include:

• Planning and implementing 1:1 and 1:few ABM programs aligned with regional and country priorities, collaborating with marketing teams and external partners.
• Working with leadership to identify and prioritize key accounts and campaigns based on client insights.
• Developing tailored messaging and content to position the organization effectively.
• Supporting global campaign initiatives with creative use of marketing assets and new content development.
• Setting measurable objectives aligned with global KPIs and tracking performance to demonstrate success.
• Managing marketing budgets effectively to ensure positive ROI.
• Using insights to evolve ABM strategies and focus on pipeline development.

Qualifications:

• Minimum 5 years of experience in technology or business environments, with marketing, communications, or agency background.
• Understanding of multi-channel engagement, behavioral, and predictive data for client engagement optimization.
• Client-centric approach to developing personalized ABM programs.
• Knowledge of web 2.0, search, wikis, and interactive elements.
• Commercial acumen and understanding of business models and drivers.
• Collaborative style with strong relationship-building skills.
• Effective communication, facilitation, and personal influence skills.
• Program management experience with the ability to handle multiple projects and meet deadlines.
• Flexible, independent, and results-oriented mindset.
• Experience with diverse cultures and operating within a matrix environment.

Candidates must be legally authorized to work in the country of the position without sponsorship. Only shortlisted applicants will be contacted. HelloKindred is an equal opportunity employer committed to diversity and inclusion.