Account-Based Marketing & Lead Generation Specialist

Talent Shore; Johannesburg; Remote; ZAR 200,000 - 300,000; Full time

Job summary

A leading performance-driven marketing agency is seeking an Internal Email Marketer to design and manage lead generation campaigns. You'll utilize your expertise in tools like HubSpot and LinkedIn Sales Navigator to optimize outreach efforts while ensuring the relevance and quality of leads. This is an amazing opportunity to impact a fast-growing agency's success while working in a collaborative environment focused on quality and client success.

Benefits

Competitive compensation package

Growth opportunities

Qualifications

• Proven experience in ABM or lead generation in a B2B environment.
• Exceptional copywriting skills focused on engaging outreach.
• Ability to interpret campaign performance data.

Responsibilities

• Design and manage targeted lead generation campaigns.
• Write compelling email copy tailored to target audiences.
• Analyze campaign metrics and drive performance improvements.

Skills

Lead Generation

Email Marketing

Data Segmentation

Analytical Skills

Copywriting

Organization

Tools

HubSpot

LinkedIn Sales Navigator

Instantly.ai

Job description

Johannesburg, South Africa | Posted on 22/01

Job Title: Internal Email Marketer

Location: South Africa, Remote UK

Working Hours: 8.30am - 4.30pm

About our client:

A UK-based performance-driven marketing agency specializing in paid media services, including PPC and paid social campaigns. They focus on creating commercially underpinned strategies that drive profit and sales, measuring beyond the click to ensure every pound spent delivers tangible value.

Their comprehensive growth services encompass market research, conversion rate optimization, and landing page creation, tailored to both B2B and B2C clients.

Job description:

As the ABM & Lead Generation Specialist, you will be responsible for designing, implementing, and managing targeted lead generation campaigns. Your expertise in creating high-quality, relevant data lists, email outreach, LinkedIn outreach, and nurture sequences will be critical.

Working closely with our team of specialists, you will ensure the quality and relevance of leads before outreach and continually optimize campaigns for performance. Your responsibilities include:

1. Research and build high-quality, targeted prospect lists that align with our ideal customer profile.
2. Leverage tools such as LinkedIn Sales Navigator, Instantly.ai, and other data platforms to identify potential leads.
3. Write compelling, brand-aligned email copy tailored to each audience segment.
4. Manage outreach campaigns through tools like HubSpot, Instantly.ai, or similar platforms.
5. Monitor campaign performance and optimize for open rates, response rates, and conversions.
6. Develop and execute LinkedIn outreach strategies to engage with prospects meaningfully.
7. Craft personalized connection requests, messages, and follow-ups.
8. Design and implement automated and manual nurture sequences to move leads through the sales funnel.
9. Regularly review and refine sequences based on engagement metrics.
10. Collaborate with specialists to vet lead quality and relevance before outreach.
11. Provide feedback to refine targeting criteria and improve lead generation outcomes over time.
12. Analyze campaign metrics and provide actionable insights to improve performance.
13. Maintain a continuous improvement approach to all lead generation activities.
14. Ensure all communication reflects our brand voice and values.
15. Maintain a focus on quality over quantity in lead generation efforts.

Requirements:

• Proven experience in ABM, lead generation, or similar roles within a B2B environment.
• Expertise in tools such as HubSpot, Instantly.ai, and LinkedIn Sales Navigator.
• Exceptional copywriting skills, with a focus on crafting engaging and professional outreach content.
• Strong understanding of data segmentation and targeting for B2B lead generation.
• Analytical mindset with the ability to interpret campaign performance data and drive improvements.
• Experience collaborating with teams to ensure lead quality and relevance.
• Highly organized and self-motivated, with the ability to manage multiple campaigns simultaneously.
• Commitment to delivering high-quality results and building lasting client relationships.

Nice-to-Have:

• Experience in paid advertising or digital marketing agencies.
• Familiarity with additional tools and platforms for lead generation and analytics.
• Background in copywriting or sales enablement.

Join a dynamic, fast-growing agency that values innovation and excellence. Take full ownership of the lead generation function and make a significant impact. Work with a collaborative, supportive team that prioritizes quality and client success.

Competitive compensation package with growth opportunities.

NB: Due to high application volume, if you do not receive a response within 4 weeks, consider your application unsuccessful.

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