1 X Senior Online Data Marketing Executive

Rentokil Pest Control South Africa; Cape Town; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A global business services company in Cape Town is seeking a Senior Online Marketing Executive. This role involves optimizing website content, improving organic search performance, and developing digital marketing strategies. Ideal candidates will have strong content creation skills, experience with Google Analytics, and a relevant degree. Benefits include contributions to medical aid and pension funds, alongside growth opportunities and a commitment to diversity.

Benefits

Company contributions to Medical Aid

Pension/Provident Fund

Opportunities for growth

Qualifications

• Proven success in improving website enquiry generation.
• Experience with web development cycles and technologies, including HTML.
• Portfolio of digital content writing.

Responsibilities

• Improve and update website content and structure.
• Optimize site for priority search terms.
• Collaborate with the marketing team on strategies.

Skills

Website content optimization

Keyword research

Social media strategy

Content management systems

Google Analytics

Creative content writing

Education

Bachelor's degree in marketing or related field

Tools

Google AdWords

Rhythmyx

MS Office

Job description

Rentokil Initial, a FTSE company, is one of the largest business services companies in the world.

Operating globally, we are a well-known provider of pest control, washroom hygiene services, and interior and exterior plants for businesses.

Due to continuous expansion, an opportunity has now arisen for a Senior Online Marketing Executive to join our growing digital marketing team based in our office in Cape Town.

As a Senior Online Marketing Executive, you will support the wider marketing team by owning the website for one of our UK businesses. Your responsibilities will include improving and updating its content, structure, and overall organic search performance, as well as enhancing the business's digital enquiry performance.

You will also optimize the site for priority search terms while driving organic visitors.

This role requires close collaboration with marketing leads and the wider digital marketing team. Key tasks include researching keywords, developing keyword strategies, reviewing website performance, and ensuring the content is in the right format and optimized for search engines. Posting on social media and defining target pages for each priority keyword are also part of your duties.

You will update the website with appropriate keywords, ensure content reads naturally, performs well in search engines, and update meta data accordingly.

The ideal candidate will have attention to detail, an interest in current internet trends and technologies, strong organizational and presentation skills, and the ability to work both independently and as part of a team. Results-driven, flexible, and with excellent communication skills, you will be capable of delivering measurable improvements.

Requirements:

• Conducting site audits to optimize content placement and relevance.
• Ensuring content is suitable for various devices and recruitment channels.
• Creating compelling content to support business objectives.
• Building inbound links and increasing site authority.
• Collaborating with the marketing team to develop and implement social media strategies.
• Supporting other business areas with digital marketing expertise.

Skills and Competencies:

• Proven success in improving website enquiry generation.
• Understanding of web development cycles and technologies, including HTML.
• Experience with web development tools and content management systems, ideally Rhythmyx.
• Ability to produce creative and succinct content.
• Experience with Google Adwords and Google Analytics.
• Proficiency in MS Office.
• Recruitment knowledge is an advantage but not essential.

Qualifications and Experience:

• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in digital content writing, with a portfolio of blog articles and web content.

Benefits include company contributions to Medical Aid and Pension/Provident Fund, opportunities for growth and development, and a commitment to diversity and employment equity.

If you are passionate about providing valued professional services and believe you can excel in this role, apply today!

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