Marketing Specialist

Virtustant; Venezuela; Presencial; VES 50.847.000 - 76.271.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Payment in USD or Local Currency

Descripción de la vacante

Virtustant is seeking a results-driven Meta / Google / TikTok Ads Specialist to manage and scale paid acquisition for a U.S.-based eCommerce business. The role emphasizes optimizing campaigns for revenue, customer acquisition, and profitability across Google, Meta, and TikTok.

The ideal candidate will have 2+ years of experience with U.S.-based consumer brands, strong analytics, and hands-on experience with GA4, GTM and Meta Pixel. A global-friendly, fast-paced environment awaits.

Formación

• Minimum 2 years of paid media experience for U.S.-based brands.
• Experience with U.S. eCommerce consumer brands.
• Strong proficiency in Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Solid knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Experience managing budgets to optimize ROAS, CPA and CAC.
• Excellent analytical skills and English communication.

Responsabilidades

• Develop, launch and optimize campaigns across Google Ads, Meta and TikTok Ads.
• Build audience strategies including prospecting, retargeting and lookalikes.
• Execute creative, copy and landing page A/B tests.
• Monitor budgets and maximize ROAS.
• Implement and maintain conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance and deliver actionable insights.
• Partner with creative and marketing teams to improve campaign performance.
• Stay current on platform updates and industry best practices.

Herramientas

Google Ads

Meta Ads Manager

TikTok Ads Manager

GA4

GTM

Meta Pixel

Descripción del empleo

Meta / Google / TikTok Ads Specialist

About the Company:

Our client is a fast-growing U.S.-based direct-to-consumer eCommerce business.

Job Description

We are seeking a performance-driven Paid Media Specialist to manage and scale paid acquisition for a fast-growing U.S.-based direct-to-consumer eCommerce business. The ideal candidate has recent experience managing advertising for U.S. brands and a proven ability to optimize campaigns that drive revenue, customer acquisition, and profitable growth.

Responsibilities of the role

• Develop, launch and optimize campaigns across Google Ads, Meta and TikTok Ads.
• Build audience strategies including prospecting, retargeting and lookalikes.
• Execute creative, copy and landing page A/B tests.
• Monitor budgets and maximize ROAS.
• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance and deliver actionable insights.
• Partner with creative and marketing teams to improve campaign performance.
• Stay current on platform updates and industry best practices.

Required Experience and Qualifications

• Minimum 2 years of recent experience managing paid media for U.S.-based companies (mandatory).
• Experience with U.S. eCommerce consumer brands (mandatory).
• Advanced experience with Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Strong knowledge of GA4, GTM, Meta Pixel and conversion tracking.
• Experience managing performance budgets and optimizing ROAS, CPA and CAC.
• Excellent analytical skills and English communication.

Preferred Skills

• Experience with Klaviyo or similar email marketing platforms.
• Knowledge of CRO and attribution models.
• Familiarity with creative testing frameworks for DTC brands.

Schedule

• Full-Time
• Monday-Friday
• 9:00 AM – 5:00 PM PT

Salary and Benefits

• Payment in USD or Local Currency according to candidate's preference.