Marketing Data Analyst

Freelance Latin America; Venezuela; A distancia; VES 450.000 - 675.000; Jornada completa

Descripción de la vacante

A leading freelance consulting agency is seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and provide insights for personalized marketing strategies. This role requires collaboration across various teams to track engagement through digital channels. Ideal candidates will have 3+ years in marketing analytics, experience with tools like Google Analytics and Salesforce, and strong communication skills.

Servicios

Competitive pay in US Dollars

Flexible payment methods

Birthday and work anniversary celebrations

Formación

• 3+ years in a marketing analytics or business intelligence role.
• Proficiency with marketing analytics tools.
• Strong understanding of web and campaign KPIs.

Responsabilidades

• Build and maintain dashboards to track performance KPIs.
• Analyze user behavior and campaign effectiveness.
• Collaborate with teams to optimize campaigns for performance.

Conocimientos

Marketing analytics

Data interpretation

Communication skills

Segmentation

Herramientas

Google Analytics

Salesforce Data Cloud

Tableau

Descripción del empleo

Overview

We're seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights that fuel personalized marketing strategies. You will work cross-functionally with our marketing, product, and commercial teams to measure engagement across our digital channels, including website, email, social, and paid media.

Key Responsibilities

• Build and maintain dashboards and reports to track KPIs across digital marketing channels (web, email, social, search, and campaigns)
• Analyze user behavior, campaign effectiveness, and conversion rates to provide actionable insights
• Leverage Salesforce Data Cloud and Marketing Cloud to segment audiences, define personas, and support targeted campaign development
• Implement and manage UTM tagging strategies to ensure consistent and accurate campaign tracking
• Support A/B testing efforts and interpret performance outcomes to guide marketing decisions
• Collaborate with the content, design, and media teams to optimize campaigns for performance and ROI
• Present findings and recommendations clearly to both technical and non-technical stakeholders

Requirements

• 3+ years in a marketing analytics, business intelligence, or similar data role
• Proficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
• Google Analytics certification (GA4 preferred)
• Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools
• Hands-on experience managing UTM parameters and link tagging best practices
• Strong understanding of web, email, and campaign KPIs and attribution models
• Ability to translate complex data into clear, actionable insights
• Excellent communication and storytelling skills using data

Preferred Skills

• Experience working in healthcare, education, or professional services
• Familiarity with SQL or data query tools
• Understanding of privacy regulations related to marketing data (e.g., CASL, GDPR)

Schedule

Monday to Friday 9AM to 6PM (EST)

Benefits

• Competitive pay in US Dollars
• You'll get to work with some amazing, respected business professionals
• We really value and encourage input from our team members
• We offer different payment methods
• You\'ll get paid every two weeks
• Birthday and work anniversary celebrations
• Alliances with many brands grant extra benefits to freelancers
• Weekly recreation dynamics that foster a healthy work environment

Before You Apply

At Freelance Latin America, we\'re excited to connect you with meaningful remote opportunities. However, we want to be clear:

These are professional roles with set schedules defined by the client. Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

You will be part of the client\'s team. You\'ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

KPIs and goals matter. Your performance will be measured to ensure alignment with client expectations and project objectives.

Training may be required. You might need to complete training to fully understand your role, tools, and client processes.

Commitment and responsibility are essential. We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

Ready to grow your career with us? Apply only if you are ready to commit, learn, and take ownership of your role.