Especialista en marketing digital

Transsion; Caracas; Presencial; USD 15.000 - 30.000; Jornada completa

Descripción de la vacante

A leading company is seeking a strategic and performance-driven Digital Marketing specialist to enhance brand visibility and ROI in the SA1 region. This role encompasses end-to-end execution of marketing strategies, including media buying, co-marketing partnerships, and brand localization efforts, aimed at driving significant growth in the local market.

Formación

• 5+ years of marketing experience with media buying expertise.
• Proven success with paid social and partner activations.
• Google Ads and Meta Ads certifications are a strong plus.

Responsabilidades

• Plan and manage paid media campaigns across platforms.
• Develop joint campaigns and influencer collaborations.
• Align marketing activities with measurable KPIs.

Conocimientos

Media Buying

Paid Social Management

Data Analysis

Communication

Negotiation

Project Management

Herramientas

Google Analytics

Excel

Descripción del empleo

Job Overview

We are looking for a strategic and performance-driven Digital Marketing specialist to lead Infinix’s growth in the SA1 region. You will be responsible for end-to-end marketing execution, including paid media campaigns, co-marketing partnerships, and brand localization strategies.

Your goal: maximize brand visibility and return on investment (ROI) across all channels.

Key Responsibilities

1. Media Buying & Paid Social:

• Plan and manage campaigns across Meta (Facebook/Instagram), Google, TikTok, and local platforms.
• Optimize budget using A/B testing, audience targeting, and real-time performance adjustments.
• Track and report on CTR, CPC, ROAS, and other performance metrics.

2. Co-Marketing & Partner Exposure:

• Secure brand visibility on partner channels (e.g., e-commerce sites, telco promo pages).
• Develop joint campaigns, influencer collaborations, and retail bundles.

3. Brand Strategy & Localization:

• Adapt global campaigns to resonate with the local SA1 market.
• Monitor competitors’ campaigns and partnerships to identify growth opportunities

4. Performance Management:

• Align marketing activities with measurable KPIs including traffic growth, ROAS, and cost-per-acquisition (CPA).
• 30% of compensation is variable and tied to performance outcomes.

Requirements

• 5+ years of marketing experience, with hands-on media buying expertise.
• Proven success scaling paid social and managing partner activations.
• Google Ads and Meta Ads certifications are a strong plus.
• Data-driven approach with strong skills in Excel, Google Analytics, and campaign reporting.
• Strong communication, negotiation, and project management abilities.
• Intermediate to advanced English preferred.