Digital Marketing Manager

Transsion; Caracas; Híbrido; VES 450.000 - 675.000; Jornada completa

Descripción de la vacante

A leading company is seeking a strategic Marketing Manager to drive growth in the SA1 region. The role encompasses end-to-end marketing execution, media buying, and brand localization strategies aimed at maximizing visibility and ROI. The ideal candidate will have significant marketing experience, strong analytical skills, and a data-driven approach.

Formación

• 5+ years of marketing experience with hands-on media buying expertise.
• Proven success scaling paid social and managing partner activations.
• Intermediate to advanced English preferred.

Responsabilidades

• Plan and manage campaigns across Meta (Facebook/Instagram), Google, TikTok.
• Secure brand visibility on partner channels and develop joint campaigns.
• Align marketing activities with measurable KPIs including traffic growth.

Conocimientos

Data-driven approach

Excel

Google Analytics

Communication

Negotiation

Project Management

Descripción del empleo

Job Opening: Marketing Manager

Location: SA1 Capital (4 days in-office + 1 day remote)

Monthly Salary: $800–$1,000 USD

Job Overview

We are looking for a strategic and performance-driven Marketing Manager to lead Infinix’s growth in the SA1 region. You will be responsible for end-to-end marketing execution, including paid media campaigns, co-marketing partnerships, and brand localization strategies.

Your goal: maximize brand visibility and return on investment (ROI) across all channels.

Key Responsibilities

1. Media Buying & Paid Social:

• Plan and manage campaigns across Meta (Facebook/Instagram), Google, TikTok, and local platforms.
• Optimize budget using A/B testing, audience targeting, and real-time performance adjustments.
• Track and report on CTR, CPC, ROAS, and other performance metrics.

2. Co-Marketing & Partner Exposure:

• Secure brand visibility on partner channels (e.g., e-commerce sites, telco promo pages).
• Develop joint campaigns, influencer collaborations, and retail bundles.

3. Brand Strategy & Localization:

• Adapt global campaigns to resonate with the local SA1 market.
• Monitor competitors’ campaigns and partnerships to identify growth opportunities

4. Performance Management:

• Align marketing activities with measurable KPIs including traffic growth, ROAS, and cost-per-acquisition (CPA).
• 30% of compensation is variable and tied to performance outcomes.

Requirements

• 5+ years of marketing experience, with hands-on media buying expertise.
• Proven success scaling paid social and managing partner activations.
• Google Ads and Meta Ads certifications are a strong plus.
• Data-driven approach with strong skills in Excel, Google Analytics, and campaign reporting.
• Strong communication, negotiation, and project management abilities.
• Intermediate to advanced English preferred.