YouTube Strategist (Client Facing)

Knwn Local; United States; Remote; USD 140,000 - 170,000; Full time

Benefits offered by this job

Flexible, fully remote work within US

Job summary

KNWN Local is seeking a Client-Facing YouTube Strategist to own the YouTube strategy for a portfolio of mortgage, real estate, and finance clients, guiding channels from positioning to content pillars and execution.

You’ll lead onboarding and monthly strategy calls, review scripts and thumbnails, analyze analytics, and coordinate a pod with a YouTube Manager and a Junior Strategist to deliver on briefs and renew client relationships.

Qualifications

• Portfolio or past role as a high-level YouTube strategist.
• Based in the US and able to take client calls during US business hours.
• 3+ years growing YouTube channels for brands, creators, or agency clients, with results you can show.
• Experience in a client-facing role: you've run calls, set expectations, and kept clients long term.
• Strong grasp of YouTube analytics, packaging (titles and thumbnails), and retention.
• Experience leading or coaching a small team.
• Real estate, mortgage, or finance content experience is a big plus, but not required.

Responsibilities

• Own the YouTube strategy for a portfolio of clients: positioning, content pillars, cadence, and the next videos for each channel.
• Run client onboarding and monthly strategy calls. Be the client's main point of contact.
• Lead ideation: topics, titles, and thumbnail concepts built on research and data.
• Review scripts and thumbnails before they ship, and give clear notes your pod can act on.
• Analyze each channel's analytics and make strategic decisions based on results.
• Coach clients on camera presence and how to get the most from their channel.
• Lead your pod's YouTube Manager and Junior Strategist, and work with our writing, design, and editing teams.
• Generate results, and keep clients happy, renewing, and referring.

Skills

YouTube strategy

Client calls

Team leadership

Analytics

Tools

YouTube Analytics

Job description

Client-Facing YouTube Strategist at KNWN Local

About us

We work with some of the largest brands in the education space, specifically in mortgage, finance, and real estate. We're a done-for-you, full-service partner: we handle everything from strategy and ideation to posting the video, so our clients don't have to. This year alone, our clients have seen around $85M in attributable sales, and we're growing fast.

Our core values

• Relentless Curiosity: learning never stops.
• Kind Candor: honest feedback is a gift we gladly receive.
• Extreme Ownership: be the person people can always count on.
• Operational Excellence: spot what is broken and make it better.

The role

You are the strategist our clients talk to. You own the YouTube strategy for a portfolio of real estate, mortgage, and finance clients: what each channel stands for, which videos come next, and why. You run their onboarding and strategy calls, read their analytics, and turn the numbers into a plan they believe in.

You lead a client pod with a YouTube Manager and a Junior Strategist, and you work with our writing, design, and editing teams to ship every video on time and on brief.

Who this role is for

• You have a proven track record as a YouTube strategist, ideally in the education space.
• You enjoy client calls and teaching business owners how to be better creators.
• You can manage a lot of client relationships at once without dropping any.
• You want to be part of a team of other high-level strategists.
• You're results-driven and want a fast-paced environment where excellence is expected.

Responsibilities

• Own the YouTube strategy for a portfolio of clients: positioning, content pillars, cadence, and the next videos for each channel.
• Run client onboarding and monthly strategy calls. Be the client's main point of contact.
• Lead ideation: topics, titles, and thumbnail concepts built on research and data.
• Review scripts and thumbnails before they ship, and give clear notes your pod can act on.
• Analyze each channel's analytics and make strategic decisions based on results.
• Coach clients on camera presence and how to get the most from their channel.
• Lead your pod's YouTube Manager and Junior Strategist, and work with our writing, design, and editing teams.
• Generate results, and keep clients happy, renewing, and referring.

Requirements

• A portfolio or past role as a high-level YouTube strategist.
• Based in the US and able to take client calls during US business hours.
• 3+ years growing YouTube channels for brands, creators, or agency clients, with results you can show.
• Experience in a client-facing role: you've run calls, set expectations, and kept clients long term.
• Strong grasp of YouTube analytics, packaging (titles and thumbnails), and retention.
• Experience leading or coaching a small team.
• Real estate, mortgage, or finance content experience is a big plus, but not required.

What success looks like

• 95%+ client meeting attendance
• Under 30 days from signed to launched for new clients

Compensation and benefits

• $144K+ OTE: you start on a salary and move up through clear levels as your portfolio of clients grows and you hit your targets. No cap at the top level.
• A base salary from day one, with a 30 to 90 day ramp depending on how fast you want to grow
• Clear levels, so every level is earned and you always know the next step
• Flexible, fully remote work within US time zones

How hiring works

1. You apply
2. We review every application by hand
3. Paid trial. We pay for trial work and never ask for a free strategy.
4. Interview
5. Offer