YouTube Strategist - Games

Enver; New York (NY); On-site; GBP 32,000 - 52,000; Full time

Job summary

Enver is a leading VR game studio and publisher known for viral, social gaming worlds and creator-led campaigns. This role owns the strategy and pre‑production for 1–3 channels, turning ideas into videos that click, hold attention and drive retention.

You’ll collaborate with creators, editors, thumbnail artists and our Head of Content Strategy and Post‑Production. Responsibilities span pre-production ideation and packaging, scripting and shot lists, and directing shoots in VR to ensure the

Qualifications

• Proven experience as a YouTube strategist, producer or scriptwriter, ideally in gaming.
• Strong understanding of packaging: titles, thumbnails, CTR and retention.
• Comfortable using YouTube analytics and competitor research to drive ideas.
• Deep knowledge of internet culture and what a young (9–18) gaming audience finds funny.

Responsibilities

• Ideation: generate a high volume of video ideas using channel data and trends.
• Packaging: build 3 concepts for each idea with a title and 3 thumbnail directions.
• Scripting and structure: write scripts with hooks, payoffs and retention.
• Shot lists and SOPs: create simple shot lists and specify on-camera actions.
• Directing: run VR shoots and ensure on-list shots are captured and aligned with the package.

Skills

YouTube strategy

Video scripting

Packaging (titles, thumbnails)

YouTube analytics

Audience insight

Idea generation

Startup adaptability

Tools

YouTube Analytics

Job description

Enver is a leading VR game studio and publisher headquartered in New York City. We build viral, social gaming worlds and are known for top-tier publishing and marketing, with creator-led campaigns behind some of the biggest titles in VR, including chart-topping games on Meta Quest. Our specialty is social, live-ops driven multiplayer games built around communities, creators, and content loops.

About the Role

You'll own the strategy and pre‑production for 1–3 of our channels, turning ideas into videos that get clicked and watched to the end. You'll work closely with our creators, editors, thumbnail artists and our Head of Content Strategy and Post‑Production.

Responsibilities

Pre-production

• Ideation: Use channel data, competitor outliers and trends to generate a high volume of video ideas, and keep a running idea bank we can pull from at any time.
• Packaging: Take the strongest ideas and build 3 concepts for each, with a title plus 3 thumbnail directions. These feed directly into our content calendar.
• Scripting and structure: Write clear scripts built for retention, with strong hooks, satisfying payoffs and reasons to keep watching through the middle.
• Shot lists and SOPs: Turn scripts into simple, executable in‑headset shot lists covering the core scenes and shots, and what has to happen on camera for the video to work.

Production

• Directing: Run shoots in VR, make sure every shot on the list is captured and the energy matches the package, so what goes to post is ready to edit.

Qualifications

• Proven experience as a YouTube strategist, producer or scriptwriter, ideally in gaming.
• A strong understanding of packaging: titles, thumbnails, CTR and retention.
• Comfortable using YouTube analytics and competitor research to drive ideas.
• Deep knowledge of internet culture and what a young (9–18) gaming audience finds funny.
• Able to produce a high volume of ideas without losing quality.
• Comfortable in a fast, unstructured startup environment with lots of autonomy.

Bonus Skills

• Experience with VR games or the Meta Quest ecosystem.
• Experience with gaming channels aimed at kids or teens, such as Roblox, Gorilla Tag or Minecraft.
• Experience directing shoots or recording gameplay.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices.