YouTube Strategist

Dear Media; Los Angeles, California (CA, MO); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salaries

Health and dental benefits

Parental and family leave

Job summary

A leading media company in Los Angeles is seeking a YouTube Strategist to lead content creation and growth for its channels. The role involves managing YouTube content strategies, optimizing videos for SEO, and developing audience engagement tactics. Ideal candidates should have 3–5 years of experience in YouTube management and a strong understanding of trends that resonate with women aged 25-44. Competitive salary and benefits offered.

Qualifications

• 3–5+ years of hands-on YouTube channel management experience.
• Proven track record of growing channels and increasing audience engagement.
• Strong understanding of YouTube’s algorithm and analytics tools.

Responsibilities

• Manage YouTube content across channels and develop strategies.
• Guide video editors on content clips and provide feedback.
• Monitor key performance metrics and adjust strategies accordingly.

Skills

YouTube channel management

Content creation

SEO optimization

Audience engagement

Communication skills

Job description

Base pay range

$90,000.00/yr - $110,000.00/yr

Dear Media is seeking a YouTube Strategist to lead content creation and growth for the Dear Media flagship channel as well as partner channels within our network.

Full‑time role based in Los Angeles.

Responsibilities

• Content Strategy – Manage YouTube content across Dear Media’s channels – develop strategies for video topics, playlists and posting schedules that align with audience demand and network objectives.
• Content Creation & Optimization – Guide video editors on what clips to pull from shows. Provide feedback on editing, thumbnails, and metadata to drive performance. Establish best practices and templates for video packaging across the network.
• SEO & Discoverability – Perform keyword research and implement SEO best practices. Optimize video titles, descriptions, tags, and playlists for improved visibility in search and suggested video feeds.
• Audience Development – Do in‑depth research to understand target audience demographics, interests, and viewing habits. Identify growth opportunities based on audience insights and competitive analysis.
• Performance Tracking & Analysis – Monitor key performance metrics (watch time, CTR, retention, subs growth). Generate regular performance reports with actionable insights. Adjust strategy based on data‑driven learnings.
• Trendspotting & Innovation – Stay ahead of YouTube trends, platform updates, and competitor strategies. Experiment with new content formats, monetization tools, and audience engagement tactics.
• Talent Collaboration & Growth Strategy – Meet with talent and their content teams to advise on growth mechanisms, platform best practices, and next steps for scaling. Provide tailored recommendations that align with each show’s brand, audience, and long‑term goals.
• Channel Management – Upload content to various YouTube channels across network in addition to providing strategy.

Experience

• 3–5+ years of hands‑on YouTube channel management experience (media company, or creator‑led brand)
• Proven track record of growing channels and increasing audience engagement
• Strong understanding of YouTube’s algorithm, analytics tools, and SEO optimization.
• A track record of creating engaging content that connects with an audience and drives audience loyalty and growth
• A knowledge of what kinds of content resonates with women 25‑44, and an ability to stay on top of trends
• Ability to work cross‑functionally with internal teams
• Data‑driven mindset with a creative approach to content packaging
• Excellent communication skills and proven success collaborating directly with talent and their teams to align on strategy, creative direction, and growth opportunities.

Dear Media is the largest podcast network for women, leveraging the shows as a springboard for talent to build multi‑million‑dollar brands through extensions like e‑commerce, publishing, long‑form content, and events.

Dear Media hosts 100 top‑rated pop culture and lifestyle shows, including The Skinny Confidential Him & Her Show, Khloé in Wonder Land, The World’s First Podcast, Let’s Be Honest, Not Skinny But Not Fat, Raising Good Humans.

Dear Media offers competitive salaries and benefits to all employees. Compensation is determined upon the market in which the position is located, the responsibilities of the position, the experience and skills of the applicant, and other job‑ factors.

Dear Media is committed to creating a diverse environment and is proud to be an equal‑opportunity employer. All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Dear Media offers parental and family leave along with generous health and dental benefits for all employees.