YouTube Series Showrunner & Format Architect

Fallen Media; New York (NY); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Retirement Plan

Unlimited Paid Time Off

Job summary

Fallen Media, a next-generation studio behind hit formats for TikTok, YouTube and emerging platforms, is seeking a rockstar long‑form social producer in the New York City metropolitan area to help build and scale a slate of breakout YouTube series.

This on-site, full-time role centers on inventing, launching and scaling franchise-ready formats while collaborating with talent, production teams and company leaders to drive growth.

Qualifications

• 3+ years of experience telling social stories
• Background in unscripted, reality, formats, or digital storytelling — TV development, documentary, branded content, or social video are all relevant.
• Experience developing or executing repeatable, franchise-ready formats.
• Strong creative instincts around pacing, stakes, humor, emotional payoff, and audience hooks.
• Ability to lead like a showrunner, owning the vision from idea to delivery.
• Deep understanding of internet-native storytelling and youth culture.
• Comfort working in fast, iterative environments where shows evolve weekly.
• Not required: prior YouTube experience.

Responsibilities

• Develop new unscripted/reality YouTube formats from concept to pilot to full series.
• Build repeatable, scalable format engines (e.g. challenge shows, game-based formats, docu-style, live, social experiments).
• Lead creative development: treatments, pitch decks, beatsheets, story design, and pilots.
• Oversee production across pre-pro, shoots, and post to ensure pacing, tone, and storytelling that maximizes retention.
• Collaborate closely with producers, editors, talent, and creators throughout execution.
• Use performance data (CTR, retention, watch time) to refine formats and guide programming decisions.
• Identify and cast high-potential hosts/creators for new series.
• Help shape the creative and programming strategy for new YouTube channels across Fallen Media.
• Continuously monitor cultural trends and translate them into high-opportunity new shows.

Skills

Social storytelling

Showrunner mindset

Format development

Franchise-ready formats

Youth culture insight

Fast-paced environment

Leadership

Job description

Fallen Media, a next-generation studio behind hit formats for TikTok, YouTube and emerging platforms, is seeking a rockstar long‑form social producer in the New York City metropolitan area to help build and scale a slate of breakout YouTube series.

This on-site, full-time role centers on inventing, launching and scaling franchise-ready formats while collaborating with talent, production teams and company leaders to drive growth.