Yield Analyst

The Weather Channel; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

The Weather Channel is seeking a Yield Analyst to join its Digital Yield Management team in New York. The role involves overseeing inventory aspects, monitoring and forecasting sales demand, and assisting campaign optimization.

Candidates should possess a Bachelor’s Degree and relevant experience in sales or media. The position requires excellent analytic and communication skills along with familiarity with advertising tools. The company emphasizes innovative thinking and flexibility in a rapidly changing environment.

Qualifications

• Minimum 1-2 years of sales or related media experience, including internships.
• Possess working knowledge of the advertising and/or internet industries.
• Self-motivated and able to work with minimum supervision.

Responsibilities

• Forecast sales demand using historical and pipeline information.
• Map unique visits and page views to sellable ad impressions.
• Help develop operational and executive dashboards.

Skills

Analytic skills

Communication skills

Project management skills

Understanding of Media Math

Organizational skills

Education

Bachelor's Degree or Higher

Tools

YieldEx

Lotame

Operative

Salesforce.com

Job description

Yield Analyst

The Yield Analyst will be part of the Digital Yield Management team overseeing all inventory aspects of the Weather Company digital properties, including monitoring and forecasting inventory levels, assisting campaign optimization, supporting the sales team. The candidate must understand the business model of digital advertising, have excellent analytic skills, and possess expertise in manipulating, analyzing and reporting on data from various sources and tools. The candidate must demonstrate a combination of business and technical skills with strong communication and project management skills. The qualified candidate must have a strong understanding of business processes, adapt quickly in an ever-evolving environment, and is capable of thinking out of the box and providing creative solutions.

Roles & Responsibilities:

• Use historical and pipeline information to forecast sales demand in highly requested areas and sponsorships
• Map unique visits and page views to sellable ad impressions across desktop and mobile devices
• Build impression and revenue models to provide forecast across multiple platforms and targets
• Review and improve inventory model accuracy
• Monitor forecasting tools in order to ensure accuracy of products and functionality of system
• Analyze digital capacity trends, assess inventory risks and issues, and identify root-cause
• Reporting
• Help develop operational and executive dashboards to drive informed decision-making across the company
• Manage inventory reports and communicate inventory landscape across business unit stakeholders, including digital sales, ad operations, finance, research, and ad product, etc.

Qualifications:

• Bachelor's Degree or Higher
• Possesses Working Knowledge of the Advertising &/or Internet Industries
• Minimum 1-2 years Sales or Related Media Experience, Including Internships
• Excellent Command of the English Language, Spelling and Grammar
• Understanding of Media Math
• Familiarity with YieldEx, Lotame, Operative and/or Salesforce.com
• Experience Working with Ad Sales Pricing Policies and Guidelines
• Excellent Organizational Skills, Ability to Prioritize Work and Meet Deadlines
• Able to Manage Multiple Priorities Concurrently and Work Effectively Under Pressure
• Self-Motivated and Able to Work with Minimum Supervision

WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.