YCBA Marketing Manager

Yale University; New Haven (CT); On-site; USD 68,000 - 121,000; Full time

Benefits offered by this job

Yale Benefits

Job summary

Yale University in New Haven seeks a Marketing Manager for the Yale Center for British Art. You will develop and execute marketing, digital marketing, and advertising strategies to advance the institution's mission and grow audiences.

You will lead social media, build a content calendar, and coordinate local, regional, and national advertising with partners. The role also oversees website projects and press materials while guiding interns and vendors.

Qualifications

• Bachelor's degree required with at least two years in marketing or communications.
• Experience leading marketing campaigns for cultural institutions preferred.
• Experience with social media strategy, content creation, and analytics.

Responsibilities

• Develop and execute marketing, digital marketing, and advertising strategies.
• Lead social media across platforms and manage calendar.
• Coordinate advertising with internal and external partners.
• Oversee select website projects and track analytics.
• Prepare press materials and media relations.
• Hire and coordinate freelance photographers for events.

Skills

Project management

Social media

Written communication

Digital marketing

Education

Bachelor's Degree

Tools

Drupal

Adobe Creative Suite

Job description

Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community, eligible for opportunities through the New Haven Hiring Initiative, or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale!

Overview

Reporting to the ChiefCommunications Officer, the Marketing Manageris responsible for developing and executing the Yale Center for British Art’s marketing,digital marketing, and advertisingstrategy to advance its institutional mission and grow its audiences.

The Marketing Manager will serve as the social media lead for the YCBA, producing high-quality social media posts and campaigns to drive engagement and educate the public about the YCBA's programs andofferings. The positionwill build out a social calendar and surface asks for imaging and video; expand YCBA social to YouTube and LinkedIn; work with astudent intern to execute social media posts on Instagram, Facebook, YouTube, LinkedIn, and TikTok; engage in community monitoring of social media channels;and lead digital advertising efforts.

The position also will work with external and internal Yale partners to coordinate YCBA local, regional, and national advertising; work with CommunicationsCoordinator to track annual advertising schedule, securing approvals, and oversee execution, in conjunction with YCBA Head of Design; and manage other projects as needed to successfully promote YCBA exhibitions, programs, events, and offerings.

The position willoversee selectwebsite projects, managing outside consultants when necessary; oversee the use of tracking pixels and G4 reports to guide website decision-making, and produce monthly web reports; and manage digital integration projects and assess needs.

The position will execute media communications, including the composition ofpress releases and compilingassets for electronic press kits (press release, images, key works, etc.). The position will also distribute press materials andtrack mediamentionsand coordinate distribution through social media and e-news.Additional duties may also include writing website stories, social media copy, and associated institutional text.

The position willserve as the YCBA lead for event photography, managing all internal requests, determining needs, and hiring and coordinating the use of freelance photographers as needed.

Required Skills And Abilities

• Superb organization and project management skills and ability to work across multiple platforms and handle multiple projects at once.
• Strong writing and editing skills, with knowledge of Chicago of Manual style preferred.
• Demonstrated success in developing and managing multiple projects and deadlines from conception to completion with exceptional attention to detail. Excellent judgment in time sensitive situations.
• Demonstrated ability with press relations, including local, national (international preferred), print, online, and broadcast media campaigns. Demonstrated skills in organizing and managing media events and multimedia projects, as well as analyzing website and social media metrics.
• Demonstrated success in producing content for a website. Experience with Drupal or similar content management system. Demonstrated ability to manage teams and collaborate effectively with a diverse group to achieve a common goal.

Preferred Skills And Abilities

• Proficient in MS Word, Excel, PowerPoint; and Adobe lnDesign, Acrobat, and Photoshop. Demonstrated ability with email marketing systems.

Preferred Education And Experience

5 years of successful communications/marketing leadership responsibility in a cultural institution. Experience with social media and with content management systems. Demonstrated ability w/ paid advertising and digital marketing. Experience working in a museum, university, or nonprofit org. Experience with Drupal, Bedework, and HTML editing.

Principal Responsibilities

• Provides managerial assistance in the daily production of multi-media teaching materials for one or more units, departments, or schools within the University. 2. Assists in the management and implementation of the department’s guidelines regarding communications strategies and tactics and advises the department on appropriate communications techniques. 3. Participates in the assessment of conceptual designs and illustrative techniques for communications projects. 4. Assists in identifying, analyzing and developing approach to communications services that successfully meets the communications goals and objectives of the assigned unit, department, and/or school. 5. Provides assistance on a variety of communications projects, develops communications materials, and assists with the evaluation of materials. 6. Works with the department in creating, producing, and dissemination of information and responds to department concerns regarding communications strategies and tactic. 7. Makes recommendations regarding staff development and staffing levels. 8. Assists in supervising a staff of exempt and nonexempt employees assigned to the communications department. 9. May perform other duties as assigned. Required Education and Experience Bachelor's Degree. A minimum of two years of related professional experience, or an equivalent combination of education and experience.

Job Posting Date

11/04/2026

Job Category

Manager

Bargaining Unit

NON

Compensation Grade

Administration & Operations

Compensation Grade Profile

Manager; Program Leader (24)

Salary Range

$68,000.00 - $120,500.00

Benefits

A general description of the benefits to be offered with this Managerial & Professional position is available at:

Yale Benefits

Time Type

Full time

Duration Type

Staff

Work Model

On-site

Background Check Requirements

All candidates for employment will be subject to pre-employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. For additional information on the background check requirements and process visit "Learn about background checks" under the Applicant Support Resources section of Careers on the It's Your Yale website.

Health Requirements

Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy.

Posting Disclaimer

Salary offers are determined by a candidate’s qualifications, experience, skills, and education in relation to the position requirements, along with the role’s grade profile and current internal and external market conditions.

The intent of this job description is to provide a representative summary of the essential functions that will be required of the position and should not be construed as a declaration of specific duties and responsibilities of the position. Employees will be assigned specific job-related duties through their hiring department.

The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran.

Inquiries concerning Yale’s Policy Against Discrimination and Harassment may be referred to the Office of Institutional Equity and Accessibility (OIEA).

Note

Yale University is a tobacco-free campus.