Yahoo Ads Sales Director, CPG

102 Yahoo Inc.; United States; Hybrid; USD 189,000 - 393,000; Full time

Benefits offered by this job

Health care

401k

Backup childcare

Education stipends

Job summary

Yahoo Inc. is seeking a seasoned Sales Director to expand the consumer packaged goods (CPG) advertising business in the United States.

You will own the end-to-end sales strategy for the full-funnel Yahoo suite, from direct-sold sponsorships to performance media, and you will build relationships with brands and agencies at the C-suite level. You will define and execute strategies to win 8-figure investments, collaborate with cross-functional teams, monitor category trends, and inspire adoption of

Qualifications

• 8-10+ years in frontline digital advertising sales
• Proven track record of achieving revenue targets
• Strong business acumen with category trends
• Excellent communication with cross-functional teams

Responsibilities

• Define and execute a comprehensive strategy to attract CPG advertisers across food and beverage, household, beauty and personal care, and health and wellness.
• Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies.
• Identify partnerships with 8-figure investments and tailor to category needs.
• Collaborate with content, business development, and product teams on an integrated GTM story.

Skills

Digital advertising sales

Strategic relationships

C-level engagement

Negotiation skills

Go-to-market strategy

Job description

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. We are seeking a seasoned, results-driven Sales Director to join our team and focus on the Consumer Packaged Goods (CPG) category. As Sales Director, you will be responsible for driving revenue growth and providing strategic guidance to our clients. Your sales scope will include Yahoo’s full-funnel suite, spanning direct-sold sponsorship packages to performance media solutions, helping brands and agencies achieve their marketing goals.

Responsibilities

Define and execute a comprehensive strategy to attract CPG advertisers across food and beverage, household, beauty and personal care, and health and wellness, driving adoption of Yahoo’s solutions and achieving revenue growth targets. Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies, positioning yourself as a trusted advisor and partner. Identify strategic partnership opportunities that command 8-figure investments and are tailored to the unique needs of the category. Collaborate with cross-functional teams at Yahoo, including content, business development, and product, on an integrated go-to-market story for your set of clients. Stay abreast of key category trends, retail and shopper marketing shifts, competitive landscapes, and emerging technologies that will accelerate adoption and drive growth. Work cohesively with an agency development team to evangelize our offering at the media holding company level. Demonstrate a deep understanding of client objectives and challenges, and a passion for delivering innovative solutions that drive measurable business impact.

Qualifications

Minimum of 8-10 years of experience in frontline, digital advertising sales, or related roles, with a preferred 2-4 years of experience focused on CPG clients. Proven track record of achieving ambitious revenue targets and cultivating long-lasting strategic customer relationships. Exceptional business acumen, with a deep understanding of your category trends and the competitive landscape. Strong strategic thinking and execution capabilities, with the ability to develop and implement effective go-to-market strategies. Excellent communication and interpersonal skills, with the ability to effectively partner with cross-functional teams, build strong relationships with C-level executives, and influence key decision-makers. Proficiency in sales methodologies, negotiation techniques, and consultative selling approaches. Passionate about delivering exceptional customer experiences and driving measurable business impact. Stay up to date with industry trends, competitive landscape, emerging technologies, and AI-driven capabilities, incorporating AI tools and insights into your workflow to identify opportunities, optimize campaign strategies, and deliver more effective marketing solutions for clients. An extensive client network.

The compensation for this position ranges from $188,625.00 - $393,125.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.