Writer Producer

Hearst; Baltimore (MD); On-site; Confidential; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Matching

Paid Time Off

Job summary

Hearst Television’s WBAL-TV 11 in Baltimore seeks a Commercial/Promo Writer Producer to craft and execute advertising content from concept to delivery. You will collaborate with clients and internal teams to deliver high-impact campaigns across TV and digital platforms.

The role emphasizes storytelling, branding, and timely production, with opportunities to contribute to community initiatives; strong writing and Adobe CS skills are essential.

Qualifications

• 3+ years of paid experience in television or commercial production.
• Proven ability to craft brand messaging across diverse media platforms.
• Exceptional writing skills to deliver compelling messaging.
• Strong grasp of design fundamentals, color, typography, composition.
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Canva)
• Strong project management and client service skills.
• Ability to deliver high-quality work quickly and accurately under tight deadlines.
• Collaborative team player with cross-functional communication.
• Requires lifting equipment exceeding 30+ lbs.
• Valid driver’s license with good driving record.
• Equivalent military training (DINFOS) will be considered

Responsibilities

• Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.
• Execute commercial productions from pre-production through post-production, including meetings and field shoot logistics.
• Develop, write, and edit creative content to strengthen brand identity across platforms.
• Maintain communication with account executives with schedules, assets, and future needs.
• Conceptualize, write, and edit on-air and digital promotional content, including station campaigns and social media.
• Ensure quality control standards and adherence to brand specifications.
• Support promotional events and station marketing initiatives.

Skills

Writing

Brand messaging

Storyboarding

Adobe Creative Suite

Project management

Client service

Collaboration

Attention to detail

Physical ability

Tools

Premiere Pro

After Effects

Photoshop

Canva

AI tools

Job description

WBAL-TV 11, Baltimore’s #1 station and a Hearst-owned NBC affiliate, is seeking an innovative and dynamic Commercial/Promo Writer Producer to join our team. The ideal candidate will produce and execute commercial projects from concept through completion, ensuring the highest quality standards while delivering on time and within budget. Studio 11 is a leading local creative agency dedicated to crafting impactful, multi-platform advertising for a diverse range of clients, with a strong passion for storytelling and compelling visuals. This individual is an extension of our award-winning Creative Services department and in this role will also collaborate to develop messaging for our market-leading news and weather brands, as well as community outreach initiatives. Salary range for this position is $50k to $55k.

Responsibilities

• Collaborate with clients and creative teams to develop project concepts, storyboards, and scripts.

• Execute commercial productions from pre-production through post-production, including production meetings and coordination of field shoot logistics with internal teams and stakeholders.

• Develop, write, and edit innovative creative content that strengthens brand identity, increases awareness, and drives engagement and action across all platforms.

• Maintain clear communication with account executives by sharing production schedules, managing assets, and identifying future production needs.

• Conceptualize, write, and edit compelling on-air and digital promotional content, including station image campaigns, proof-of-impact creative, social media promotions, and community engagement projects.

• Ensure quality control standards are met and that all deliverables adhere to technical and brand specifications.

• Support promotional events and station marketing initiatives as needed, along with other assigned responsibilities.

Requirements

• 3+ years of paid experience in television or commercial production preferred.
• Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
• Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
• Strong grasp of design fundamentals, with a keen eye for coloring, typography, and composition.
• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Canva, and emerging AI programs.
• Strong project management and client service skills, with a proven ability to manage multiple projects, adapt to varying production styles, and see work through from concept to client approval.
• Proven ability to deliver high-quality work quickly and accurately, with exceptional attention to detail under tight deadlines.
• Collaborative team player with a passion for the creative process and effective cross-functional communication.
• Requires the ability to routinely lift equipment exceeding 30+ lbs.
• Valid driver's license (hire is contingent on good driving record).
• Equivalent military training from Defense information School (DINFOS) and related military experience will be considered

Values in Action

At Hearst Television we tell stories everyday. Stories about people all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefits programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) Matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.