Writer and Content Strategist

Iconic; United States; Remote; USD 55,000 - 96,000; Full time

Job summary

Iconic is seeking a writer/content strategist to help build and scale its public voice from scratch. The role starts fractional at approximately 16 hours per week and allows remote work.

You will define comms principles with the founders, map audience moves, curate storyline priorities, and craft narratives that land with readers across channels. English at native level required and experience at early-stage companies is preferred.

Qualifications

• Must be a skilled writer with a track record shaping messaging at an early-stage company.
• Able to define communications principles with founders and align with audience moves.
• Experience curating storylines and selecting the right format for each narrative.

Responsibilities

• Define comms principles with founders and shape Iconic's public voice.
• Identify audience moves and the stories that matter to them.
• Curate and develop storylines that fit each channel and format.
• Write client-ready content and internal narrative materials as the public voice evolves.

Skills

Writer

Content strategy

Storytelling

Public voice

Job description

I'm looking for a writer / content strategist to help me build Iconic's public voice from scratch.

We started Iconic 12 months ago and have so far focused on developing our product together with our design partners and nailing initial product market fit. Today we support 5 clients to develop and deliver some of the most ambitious and critical infrastructure projects across Europe. And we are ready to scale. Time to lift our public presence.

At Iconic, we're building toward an AI native operating system for the world's largest and most complex infrastructure projects. These are the projects that build the physical world around us: energy infrastructure, data centers, chip fabs, critical assets. 12% of global GDP is spent on these projects, and less than 3% of them land on time, on budget and do what they were meant to do. The stories that get written are the post-mortems about what went wrong. We will write the stories of how to succeed, and you get to write about it while it happens.

Who I'm looking for:

First and foremost you are a writer. You command the craft of how a message actually lands with the right reader. You've done this before at an early-stage company and understand the need: define comms principles with the founders, know what moves our audiences, curate the storylines that matter, and find the form that fits the story.

The role will start fractional, approximately 16 hours a week. Remote is OK for this role. English at native level.

Posted by: Krijn de Nood, Co-founder