Wrangler - FT Brand Specialist

Kontoor Brands, Inc.; Greensboro (NC); On-site; USD 22,000 - 29,000; Full time

Benefits offered by this job

Paid Time Off

Health Insurance

Dental and Vision Insurance

401(k) with company match

Employee discounts

Flexible schedule

Holiday Pay

Annual merit increase or bonus

Job summary

The Brand Specialist at Kontoor Brands, Inc. guides customers through an engaging shopping journey, delivering tailored recommendations and product knowledge to drive sales.

You will tell the brand story, assist with fitting rooms, and help customers complete purchases while promoting loyalty programs. Join a team that values diversity, strong customer experience, and selling excellence, with opportunities to grow within the Kontoor Retail network across the Wrangler, Lee, and Helly Hansen

Qualifications

• Must be 18 years of age or older.
• Retail or customer-facing experience preferred but not required.
• Full-time positions require open availability, including evenings, weekends, and holidays.
• Ability to communicate clearly and respectfully with customers and team members.

Responsibilities

• Create a welcoming and engaging environment by initiating conversations with every customer.
• Deliver a personalized shopping experience by understanding customer needs and providing tailored product recommendations.
• Use storytelling to communicate product features, benefits, and brand heritage in a compelling way.
• Assist customers in fitting rooms and guide them through outfitting and purchase decisions.
• Consistently achieve individual sales goals and contribute to overall store performance.
• Build brand loyalty by promoting loyalty programs and creating memorable customer interactions.

Skills

Customer service

Sales

Product knowledge

Merchandising

Teamwork

Communication

Job description

Who We Are: Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose‑led organization focused on leveraging its global platform, strategic sourcing model and best‑in‑class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting: Join the Wrangler® team and step into a legacy built on authenticity, grit, and purpose. Since 1947, Wrangler has pioneered iconic workwear and Western‑inspired apparel—designed with durability, innovation, and real‑world function at its core. From rodeo arenas to everyday life, our products are trusted by those who demand performance, comfort, and timeless style. Today, Wrangler continues to evolve, blending its rich heritage with modern fits, fresh designs, and contemporary style that resonates with a new generation of customers. With legendary pieces like the 13MWZ jean at its core, the brand seamlessly connects tradition with what’s next. If you're passionate about delivering exceptional experiences and representing a brand that honors its roots while embracing the future, Wrangler is where you belong.

Position Summary

The Brand Specialist is responsible for creating an engaging, storytelling experience for every customer who walks through the door—helping them find the right fit, style, and product in the moment. This role serves as a product expert, delivering elevated service through deep product knowledge and personalized recommendations. Brand Specialists complete extensive product training and play a key role in driving sales through meaningful customer interactions and brand storytelling. Kontoor values all perspectives and encourages candidates with different backgrounds, experiences, and ways of thinking to apply.

Responsibilities

Customer Experience and Selling Excellence

• Create a welcoming and engaging environment by initiating conversations with every customer.
• Deliver a personalized shopping experience by understanding customer needs and providing tailored product recommendations.
• Use storytelling to communicate product features, benefits, and brand heritage in a compelling way.
• Assist customers in fitting rooms and guide them through outfitting and purchase decisions.
• Consistently achieve individual sales goals and contribute to overall store performance.
• Build brand loyalty by promoting loyalty programs and creating memorable customer interactions.

Product Knowledge and Expertise

• Develop and maintain deep knowledge of all products, including features, fits, materials, and performance benefits.
• Complete all required training programs and continuously stay current on new product launches and trends.
• Serve as a go‑to resource for product knowledge, supporting teammates when needed.
• Confidently educate customers to help them make informed purchase decisions.

Store Standards and Operations

• Maintain visual merchandising standards to ensure the sales floor is clean, organized, and presentation ready.
• Support daily store operations, including replenishment, recovery, and maintaining product flow.
• Address customer questions or concerns in a professional and solution‑oriented manner.
• Ensure adherence to company policies, procedures, and loss prevention standards.
• Participates in Loss Prevention Audits, understands and complies with company loss prevention policies to minimize store shrink.

Position Competencies

• Bold Accountability: Guides the team by delegating tasks, following up and ensuring shift goals and priorities are achieved
• Customer Centric Innovation: Leads the team in customer engagement and loyalty while sharing ideas to improve selling effectiveness.
• Empowered Collaboration: Supports Store Manager by sharing ideas and encouraging a environment of feedback, creativity, and learning by sharing best practices and asking for feedback.
• Global Agility: Demonstrates and encourages the team to be flexible in responding to evolving business needs and embraces feedback or changes with a positive attitude.
• Strategic Foresight: Anticipate upcoming business needs such as deliveries, peak traffic periods, or promotions and help the team prepare through planning and prioritization.
• Purposeful Integrity: Upholds the values of Kontoor Brands by respecting differences, modeling ethical behavior, and reporting concerns or policy violations appropriately.
• Urgency for Impact: Assess store conditions and identify opportunities to improve visual presentation and store readiness to drive results. Ideas would be shared with Assistant Store Manager and Store Manager.

Job Requirements

• Must be 18 years of age or older.
• Retail or customer-facing experience preferred but not required.
• Full‑time positions require open availability, including evenings, weekends, and holidays.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Ability to communicate clearly and respectfully with customers and team members.
• Operate office equipment and technology (i.e., cash register, computers, phones, scanners, etc.).
• Stand and move throughout the store during scheduled shifts.
• Walking and moving to assist customers, retrieve merchandise and recover the store.
• Lifting and carrying, ability to maneuver and/or lift 25 lbs. regularly, and up to 50 lbs. occasionally.
• Ability to push/pull full racks of merchandise for restocking the store.
• Ability to reach, stretch, bend, stoop, and crouch to retrieve items from shelves, restock, and maintain store cleanliness.
• Manual labor is required occasionally to assemble displays and/or rearrange the store layout.
• Vision to accurately read labels, assist customers, and tasks that require attention to detail.
• Ability to use fine manipulation, and grasp with hands to sort and organize clothing, ex. place on hangers, folding, organize in color/size order.

Pay & Benefits

• Pay Range for this position is:$15.75-$20.75/hour
• Full Time benefits:
• Paid Time Off
• Competitive health, dental, and vision insurance.
• Optional short- and long-term disability insurance.
• 401(k) with company match
• Employee assistance program
• Employee discounts
• Flexible schedule
• Holiday Pay
• Annual merit increase or bonus based on performance.

Kontoor Brands is an Equal Opportunity Employer. EOE/AA/M/F/Vet/Disability

Why Kontoor Brands? At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement. We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

Kontoor Retail is a division of Kontoor Brands, Inc. Kontoor Brands is a lifestyle apparel company with a strong established global footprint. We operate in more than 50 countries, with corporate offices in the United States, Europe and Asia, as well as internal manufacturing facilities located in the Western Hemisphere. This is an exciting time to be a part of Kontoor Brands globally, as we are focused on leveraging our global platform to drive brand growth and are committed to further geographic expansion.

Diversity Vision Statement

Kontoor Brands is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of Kontoor Brands is enhanced through initiatives that promote diversity throughout Kontoor Brands around the world. Kontoor Brands is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. Kontoor Brands is committed to providing equal opportunities in employment, and treating our Kontoor Brands associates and Kontoor Brands applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.