Work It: Birkenstock is Hiring a Digital Designer

DNAMAG; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Birkenstock is hiring a Digital Designer for a NYC/hybrid role. Salary range is $80k-$90k yearly, depending on experience.

You will produce on-brand content aligning with the company’s marketing strategy, blending creativity with functionality using industry-standard design software. The ideal candidate has 3–5 years of graphic design experience, with at least 2 years in digital design, and a strong eye for photo layout, typography, and color.

Qualifications

• Bachelor’s degree in Design or related field.
• 3–5 years of graphic design with at least 2 years in digital design.
• Solid knowledge of Photoshop, InDesign, Illustrator, Premiere Pro, After Effects & Acrobat.
• Working knowledge of Figma.
• Demonstrated photo layout and typography with an elevated aesthetic.
• Discernment in photo editing, cropping and composition.
• Strong strategic and conceptual skills for digital campaigns.
• Ability to present design ideas clearly for campaigns and projects.
• Self-motivated, proactive and thrives in a fast-paced environment.
• Team player with exceptional organizational skills.

Responsibilities

• Partner with Digital Creative team to create visual assets for Organic Social, Web, Email & Paid Social.
• Perform image retouching and color correction.
• Create motion graphics and edit videos.
• Present strategic creative solutions to meet brand objectives and revenue goals.
• Stay current with digital design trends and propose new ideas for brand platforms.
• Develop digital and mobile-first mockups for senior management.
• Collaborate with the NY marketing teams on all digital projects.
• Work within site templates to support design needs.

Education

Bachelor’s degree in Design

Tools

Photoshop

InDesign

Illustrator

Premiere Pro

After Effects

Acrobat

Figma

Job description

Birkenstock is Hiring a Digital Designer (NYC/hybrid)

Salary range: $80k-$90k yearly depending on experience

The Digital Designer will be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy. The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching, informative & on‑brand content. In this role, organizational and technical skills are vital, and all candidates must possess proficient knowledge of design software programs.

About the company

BIRKENSTOCK is the inventor of the footbed and is committed to a clear purpose: foot health. The company's shoemaking tradition can be traced back to 1774. Deeply rooted in orthopedics, the brand stands for superior functionality, the commitment to craftsmanship, uncompromising quality and the promise of an ultimate product experience. The brand transfers this concept of well‑being to shoes, sleep systems and natural cosmetics to help make the lives of our customers richer and better.

Requirements

• Bachelor’s degree (B.A. / B.S.) from a four‑year college or university in Design or related field; or equivalent combination of education and experience.
• 3‑5 years of graphic design with a minimum of 2 years focused on digital design.
• Solid knowledge of design software programs such as Photoshop, InDesign, Illustrator, PremierePro, After Effects & Acrobat.
• Working Knowledge of Figma.
• Demonstrated understanding of photo layout and typography with an elevated aesthetic.
• Discerning eye for photo editing, cropping and composition.
• Good strategic, conceptual skills and a solid knowledge of the digital landscape.
• Ability to clearly present design ideas and concepts for campaigns and projects.
• Self‑motivated, proactive and solution oriented with the ability to thrive in a fast‑paced environment.
• A team player with exceptional organizational skills.

Responsibilities

• Partner with Digital Creative team to create compelling visual assets across all Digital channels: Organic Social, Web, Email & Paid Social.
• Image retouching/color correction.
• Motion graphic creation and video editing.
• Present strategic creative solutions to meet brand objectives and revenue goals.
• Stay current with digital design trends and introduce new ideas to evolve our brand's digital platforms.
• Develop digital & mobile first mockups for presenting to senior management and the greater team.
• Collaborate with the Novato Marketing Team and NY Digital Team on all digital projects.
• Comfortable working creatively within site platform design templates.