Forever 21, a division of Unique Brands, is a fashion retailer known for its trendy and accessible apparel. Our mission is to deliver the latest styles to our customers while fostering a culture rooted in creativity, collaboration, and inclusivity.
About the Role
We’re seeking an experienced and visionary Designer with a strong background in product development and at least 12 years of hands‑on design experience. The ideal candidate has a proven track record designing in the contemporary or junior market, with a core focus on dresses, tops, and denim. This role calls for a designer who can bring the Forever 21 lifestyle to life—trend‑forward, confident, and culturally relevant. You should bring a strong creative point of view grounded in commercial insight and thrive in a fast‑paced, collaborative environment where innovation and execution are equally valued.
Responsibilities
Creative Direction & Collection Ownership
- Lead the end‑to‑end design process for dresses, tops, and denim—from concept to final samples.
- Translate fashion trends into compelling, brand‑right collections with a cohesive story and aspirational lifestyle appeal.
- Create detailed CADs and tech packs that balance creativity, functionality, and cost awareness.
- Deliver fresh, wearable silhouettes that reflect current cultural trends and resonate with the Forever 21 customer.
- Guide fit sessions and oversee all design iterations to ensure the final product is flattering, functional, and fashion‑forward.
- Develop seasonal fabric, wash, and trim stories across core and novelty denim categories.
- Source and select knits, wovens, and blends aligned with the brand’s aesthetic, price point, and performance needs.
- Collaborate on color palettes and print directions that support an expressive, trend‑driven point of view.
Product Development & Cross‑Functional Collaboration
- Partner closely with Product Development, Sourcing, and Merchandising to ensure timely execution and alignment with business goals.
- Communicate effectively with overseas vendors to maintain design integrity from sketch through production.
- Approve lab dips, materials, fit samples, and production prototypes with a sharp eye for brand and quality standards.
- Maintain up‑to‑date tech packs, seasonal boards, and all related design documentation.
- Manage timelines and seasonal calendars across multiple product categories.
- Contribute to key development meetings and collaborate cross‑functionally to ensure cohesive, on‑time delivery.
Qualifications
- Minimum 12 years of fashion design experience, with strong ownership of product development and categories such as dresses, tops, and denim.
- Deep expertise in denim construction, washes, and fit.
- High proficiency in Adobe Illustrator, Photoshop, and PLM systems.
- Proven ability to interpret cultural trends, street‑style influences, and market movements in a commercially compelling way.
- Strong technical and organizational skills with meticulous attention to detail.
- Confident communicator with the ability to collaborate effectively across design, product development, and production teams.
- Passion for designing bold, expressive products that define the Forever 21 brand and keep it ahead of the curve.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Design
Industry: Retail Apparel and Fashion