Wine + Spirits New York State Market Manager

Perpetual:; New York (NY); On-site; USD 110,000 - 166,000; Full time

Job summary

A leading fine wine importer is seeking a New York State Market Manager to drive sales performance through direct account management and trade marketing initiatives. The ideal candidate will have extensive industry knowledge, a passion for premium wines, and the ability to excel in a fast-paced sales environment.

Qualifications

• Minimum four years in sales, preferably in beverage alcohol.
• Strong verbal and written communication skills.
• Valid driver's license and capability to lift a case of wine.

Responsibilities

• Drive performance in the New York market focusing on sales goals.
• Manage key multi-unit accounts in on- and off-premise channels.
• Collaborate with brand marketing and national accounts teams.

Skills

Strong negotiation skills

Customer relationship management

Sales strategy execution

Market visibility

Sales KPI delivery

Education

BA or equivalent degree from accredited university or college

Tools

Microsoft Excel

CRM tools

Job description

Wine + Spirits New York State Market Manager

Wine + Spirits New York State Market Manager

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Direct message the job poster from Perpetual:

Do you want to blend relevance, prestige, and growth opportunity? Come join a fast growing, innovative fine wine importer.

Reporting to the VP, East, the New York Market Manager will drive performance across the state of New York, with a specific focus on the Metro NY area. This role will be responsible for achieving sales goals through direct account management, distributor engagement, and execution of trade marketing initiatives in both the on- and off-premise channels. The ideal candidate has a deep knowledge of the NY wine market, is passionate about premium wine, and thrives in a fast-paced, in-market sales environment.

Experience and Skill Base

• Have a minimum of four years of experience in sales, preferably in the beverage alcohol industry, and a proven track record of results. Strong negotiation skills.
• Manage and grow an assigned base of on- and off-premise accounts, including a focused group of key multi-unit customers (5 on-premise / 5 off-premise)
• Deliver against sales KPIs tied to both individual account performance and broader state-level objectives
• Execute strategic sales initiatives including precision selling, pre-sell planning, product allocations, and pricing management
• Maintain a high level of visibility in the market—spending 4+ days per week in the field—conducting sales calls, staff trainings, and distributor work-withs
• Drive distributor share-of-mind and engagement through GSM participation, sales blitzes (multiple per year), and ongoing education
• Represent the company at key wine events, tastings, wine dinners, and trade shows throughout the year
• Support new product introductions, seasonal programming, and brand building efforts in coordination with national and regional brand plans.
• Utilize CRM tools to report on weekly activity, share market insights, and track performance against goals
• Collaborate cross-functionally with Area Managers, Brand Marketing, and National Accounts teams

Personal Characteristics

• Possess the EQ and gravitas to be accepted as a core member of the region
• Self-directed, energetic, and entrepreneurial
• Smart; creative; a decisive, focused professional who knows how to balance tactical and strategic issues; a clear thinker
• Authenticity, openness, integrity/honesty, trustworthiness; a good listener
• A team-player with a bias toward action
• High energy, with an appropriate sense of urgency and a focus on results
• A wine enthusiast with a passion for food and beverage

Qualifications

• BA or equivalent degree from accredited university or college
• Knowledge and fluency with imported wines, with Iberian experience a plus
• Desirable wine credentials include CMS, SWE, WSET certifications or equivalent
• Demonstrated proficiency with Microsoft Excel, Word, PPT, CRM and Distributor Depletion Reporting Systems
• Superior verbal and written communications skills
• Strong distributor and customer relationships is a must
• Strong organizational skills and attention to detail
• New York based with deep knowledge of key accounts and market dynamics
• Must have valid drivers license and be able to lift a 12 bottle case of 750ml wine

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Manufacturing and Food and Beverage Services

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