Wholesale Visual Merchandising Manager — Hybrid Leader

New Balance; Boston (MA); Hybrid; USD 100,000 - 158,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Lifestyle reimbursement

Parental leave

Vacation days

Job summary

New Balance seeks a Manager, Wholesale Visual Merchandising, North America to translate global VM standards into North America strategies that boost sell‑in and brand equity. You will lead visual experiences across priority accounts, partnering with Sales, Marketing and Creative Services to deliver premium in‑store storytelling.

You will analyze performance data, manage timelines for graphics and fixtures, and train teams to ensure consistent brand presentation across doors and markets in a

Qualifications

• Bachelor’s degree or equivalent in visual merchandising, fashion design, retail marketing, or related field.
• 5+ years of visual merchandising experience, preferably wholesale or performance‑driven retail.
• Strong creative and strategic thinker with the ability to balance long‑term vision and in‑season execution.
• Excellent communication, collaboration and influencing skills; able to lead through ambiguity.
• Proficiency in Microsoft Office; experience with Adobe Creative Suite and 3D design tools (SketchUp) a plus.

Responsibilities

• Act as a brand ambassador and lead the execution of the wholesale visual experience strategy.
• Own and drive visual merchandising direction for designated accounts and markets.
• Translate global standards into actionable wholesale directives for doors and clusters.
• Lead visual execution for meetings and wholesale events with premium brand presentation.
• Develop and deliver visual merchandising training to elevate execution across wholesale.
• Partner with Visual Merchandising Creative Services to manage concepts and in‑store experiences.
• Plan maintenance, refresh and rollout schedules for graphics and shop‑in‑shops.
• Create clear briefs for VM requests and participate in the Creative Services process.
• Analyze selling and performance data to inform strategies and action plans.
• Foster cross‑functional and external partnerships to drive alignment and excellence.

Job description

New Balance seeks a Manager, Wholesale Visual Merchandising, North America to translate global VM standards into North America strategies that boost sell‑in and brand equity. You will lead visual experiences across priority accounts, partnering with Sales, Marketing and Creative Services to deliver premium in‑store storytelling.

You will analyze performance data, manage timelines for graphics and fixtures, and train teams to ensure consistent brand presentation across doors and markets in a