Wholesale Sale Representative

Companies Hiring Through ForceBrands; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Paid Time Off

Health insurance

401(k) with match

Job summary

ForceBrands is partnering with a premium specialty coffee company in New York City to hire a Wholesale Sales Representative. You will develop new business while managing and expanding wholesale relationships, including tastings, education, training, and ongoing account support.

Ideal candidates have a genuine passion for specialty coffee and a hunter mentality, with the ability to travel regularly across NYC and operate independently in the field.

Qualifications

• 3+ years of specialty coffee experience.
• Proven ability to prospect, open new B2B accounts, and grow existing relationships.
• Strong presentation, networking, negotiation, and relationship-building skills.
• Hospitality-oriented approach—exceptional service is part of the sale.
• Self-motivated, organized, and able to work independently in the field.

Responsibilities

• Prospect and secure new wholesale accounts throughout the NYC market.
• Build pipeline through outbound outreach, networking, industry events, referrals, and relationships.
• Manage, retain, and grow an existing portfolio of wholesale partners.
• Educate customers on origins, processing, roast profiles, preparation, and equipment.
• Coordinate client visits, training, and marketing support.
• Maintain organized account activity in CRM and travel throughout NYC.

Skills

Specialty coffee

Prospecting

Account management

Negotiation

Relationship building

Presentations

CRM

Tools

CRM

Job description

**THIS IS NOT A ROLE WITH FORCEBRANDS**

Wholesale Sales Representative – Specialty Coffee

New York City | $60K–$80K Base + Commission + Bonus

ForceBrands is partnering with a premium, rapidly growing specialty coffee company to identify a Wholesale Sales Representative to join its New York City team.

This brand has built a differentiated position within specialty coffee through its direct sourcing model, commitment to exceptional freshness and quality, and highly service-oriented approach to wholesale partnerships. Its wholesale customers span cafés, restaurants, hotels, corporate offices, distributors, and other hospitality partners.

This is an ideal opportunity for someone who genuinely knows and loves specialty coffee but also has a commercial, hunter mentality. The Wholesale Sales Representative will be responsible for developing new business while managing and growing existing wholesale relationships. The role goes well beyond selling beans—you'll become a trusted partner to customers through tastings, education, training, equipment coordination, troubleshooting, and ongoing account support. The original JD specifically emphasizes outbound prospecting, tastings, client visits, training, technician coordination, and daily CRM management.

What You’ll Do

• Prospect and secure new wholesale accounts throughout the NYC market
• Build pipeline through outbound outreach, networking, industry events, referrals, and relationship development
• Manage, retain, and grow an existing portfolio of wholesale partners
• Target opportunities across cafés, restaurants, hotels, corporate offices, distributors, and hospitality
• Conduct coffee tastings, sales presentations, and onsite events
• Educate customers on coffee origins, processing methods, roast profiles, preparation, and equipment
• Partner closely with internal Service and Education teams to deliver an exceptional customer experience
• Coordinate client visits, training, troubleshooting, technical service, equipment needs, and marketing support
• Identify opportunities to increase account volume and deepen customer relationships
• Maintain organized and accurate account activity within the CRM
• Travel regularly throughout NYC to meet with current and prospective customers

What We’re Looking For

• 3+ years of specialty coffee experience
• Strong knowledge and genuine passion for coffee
• Proven ability to prospect, open new B2B accounts, and grow existing relationships
• Strong presentation, networking, negotiation, and relationship-building skills
• Comfortable discussing coffee origins, processing, roast profiles, preparation, and quality with sophisticated buyers
• Hospitality-oriented approach—you understand that exceptional service is part of the sale
• Self-motivated, organized, competitive, and comfortable operating independently in the field
• Ability to manage multiple accounts and priorities while remaining responsive to customers
• Comfortable with regular travel throughout the NYC market
• Experience with commercial coffee equipment and/or service workflows is a strong plus

The company is specifically looking for someone who is achievement-oriented, strong in negotiation and networking, and able to remain calm and solution-focused in high-pressure client situations.

Compensation & Benefits

• Base Salary: $60,000–$80,000
• Commission + Bonus Plan
• Paid Time Off
• Medical, dental, and vision insurance
• 401(k) with 3% annual salary match