Wholesale Experience Marketing Manager

Victoria Beckham Beauty; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Job summary

At a leading beauty brand, the Wholesale Experience Marketing Manager will enhance the wholesale experience across channels. This role, critical for driving brand awareness and equity, requires a strong trade marketing background within the luxury sector. Candidates should possess excellent verbal and written communication skills, a keen eye for detail, and strategic thinking capabilities to thrive in a fast-paced environment.

Qualifications

• 5+ years of experience in the luxury beauty industry.
• Proven track record in developing and executing trade marketing strategies.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with the Director to strategize and implement marketing support plans.
• Manage the annual retail marketing calendar and budget.
• Create merchandising guidelines and communicate effectively.

Skills

Trade Marketing

Communication

Attention to Detail

Strategic Thinking

Interpersonal Skills

Problem-Solving

Education

Bachelor’s degree in marketing, business, merchandising, or related field

Job description

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VP, People + Talent at Victoria Beckham Beauty

Victoria Beckham Beauty is built on the promise of high-performance beauty through Victoria’s own discerning designer eye. Launched in September 2019, it is a digital-first, clean and cruelty-free beauty brand, designed to elevate your beauty routine. The brand offers a highly-edited collection of clean, inclusive skincare and makeup whilst building towards the entry into new beauty categories. Created for those seeking a simplified selection of clinically-validated, highly efficacious products in a refined luxurious experience, each product and touchpoint are an authentic extension of Victoria’s real-life discoveries and lifestyle. The award-winning formulas are guaranteed to deliver on the promise of Luxury Performance, Clean Beauty. Based in NYC, it operates as a Global Organization in partnership alongside the Victoria Beckham fashion label, based in London.

We are excited to hire a Wholesale Experience Marketing Manager to join our team at Victoria Beckham Beauty. This role will report to the Global Wholesale Marketing Director, and will focus on building & driving a consistent and impactful wholesale experience across retailers’ digital and brick & mortar channels that drives awareness, builds brand equity and delivers excellent customer experience that maximizes sales.

Key Responsibilities:

• Partner with the Director of Wholesale Experience Marketing to strategize and implement marketing support plans by retailer that align with our overall brand strategy and business objectives
• Manage the annual retail marketing calendar and communicate changes to key counterparts across the organization
• Ensure adherence to wholesale marketing budget by tracking quotes and invoices and maintaining YTD/YTG spend
• Maintain go-to-market, store design and activation, merchandising guidelines and brand code presentations, ensuring information and imagery is always up to date
• Ideate and support client eventing initiatives in partnership with wholesale and education partners
• Manage planogramming updates by retailer and counter type
• Create merchandising guidelines and communicate them effectively with sales and merchant teams
• Maintain file organization and integrate efficient ways of working
• Brief Creative department on design and copy requests
• Manage campaign asset deliveries and act as key liaison between retailer partners and creative
• Brief external vendors for launch animations and production projects, ensuring accountability
• Serve as day to day marketing point person for vendors and retailers, managing requests and bubbling up decisions as needed
• Support new construction and store design projects, ensuring a seamless counter opening experience
• Develop excellent working cross-functional relationships, always advocating for the wholesale consumer and experience
• Lead market research in merchandising solutions, identifying opportunities and areas for evolution

Qualifications

• 5+ years of experience in trade marketing, preferably within the luxury beauty industry
• Bachelor’s degree or equivalent with focus in marketing, business, merchandising, design or related field
• Proven track record of successfully developing and executing trade marketing strategies
• Regional marketing experience with opening new distribution a plus
• Excellent verbal, written and interpersonal skills
• Excellent communication and follow through
• High level of attention to detail and keen eye for design
• Ability to work cross-functionallyto deliver a seamless and impactful VBB experience across all channels and markets
• Ability to think strategically and prioritize multi projects simultaneously in a fast-paced, multi-faceted environment
• Eager to drive impact in a rapidly scaling business
• Dedicated and passionate about building brand identity
• Energized by learning and solving problems
• Comfortable operating with ambiguity
• Must present a positive, professional and energetic attitude
• Ability to work hybrid schedule with 3 days in the office (NYC)

Salary Range: The Salary Range for this position is $100-120K, with exact salary depending on the location, prior work experience, and the assessment for one's fit of the role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Personal Care Product Manufacturing

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