White Ensign Association – Communications and Outreach Manager

Confederation of Service Charities; Location (WV); Remote; GBP 33,000; Full time

Job summary

An established industry player dedicated to supporting the Royal Navy community is seeking a dynamic Communications and Outreach Manager. This pivotal role involves enhancing visibility and engagement through strategic communications initiatives. The ideal candidate will have a passion for storytelling and a hands-on approach to impactful marketing campaigns and events. Join a committed team in making a difference for serving personnel, veterans, and their families. This exciting opportunity offers a chance to lead creative strategies that resonate within the community and drive meaningful change.

Qualifications

• Experience in marketing, communications, or public relations, preferably in the non-profit sector.
• Strong writing and content creation skills with proficiency in digital marketing tools.

Responsibilities

• Develop and implement a comprehensive communications strategy aligned with the charity’s goals.
• Create engaging content for social media, newsletters, and press releases.

Skills

Marketing

Communications

Public Relations

Content Creation

Digital Marketing

Analytical Skills

Interpersonal Skills

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Tools

Mailchimp

Adobe Creative Suite

Google Analytics

Job description

You are here: Home / News / News / White Ensign Association – Communications and Outreach Manager

White Ensign Association – Communications and Outreach Manager

***THIS JOB VACANCY HAS NOW CLOSED***

Location: Working from home (within reasonable commuting distance of London)

Reports to: Director Employment, Communications and Finance

Salary: £32500 + pension and generous leave allowance

Job Type: Full-Time

Application Deadline: 30 th November 2024

About Us: The White Ensign Association is a charity dedicated to supporting the Royal Navy community. We provide essential support to serving personnel, veterans, and their families across a spectrum of financial, employment, and life administration matters. As we undergo transformative growth, we are seeking a dynamic Communications and Outreach Manager (C&O Mgr) to lead our strategic communications initiatives.

“Join us in making a difference for the Royal Navy community through impactful communications.”

Job Summary: The C&O Mgr will play a pivotal role in increasing the White Ensign Association’s visibility, driving engagement, and enhancing our overall communications strategy. The ideal candidate will have a passion for storytelling, and a hands-on approach to implementing impactful marketing campaigns and events.

Key Responsibilities:

1. Strategic Development:
   • Develop and implement a comprehensive communications strategy aligned with the charity’s goals and objectives.
   • Identify target audiences and craft tailored messaging to effectively reach and engage them.
2. Content Creation and Management:
   • Create compelling and engaging content for various channels, including social media, website, newsletters, and press releases.
   • Oversee the design and production of marketing materials to ensure brand consistency.
3. Manage the charity’s digital presence, including website, social media platforms, and email marketing campaigns.
4. Analyse and report on marketing performance to optimize future campaigns.
5. Event Coordination and Promotion:
   • Lead the organising of key events, working closely with senior management and other charities.
   • Develop promotional materials and campaigns to maximize event participation and visibility.
6. Media Relations:
   • Develop and maintain relationships with key media contacts.
   • Coordinate press coverage, including writing press releases and managing inquiries.
7. Budget Management:
   • Manage the communications budget to ensure cost-effectiveness and good ROI.
8. Stakeholder Engagement:
   • Build and maintain strong relationships with internal and external stakeholders.
   • Communicate the charity’s impact through annual reports and other channels.
9. Lead a small team in the delivering of 1-2 high profile events a year.
10. Foster a collaborative and creative working environment.

Qualifications:

• Demonstrable experience in marketing, communications, public relations or a related field (preferably within the non-profit or charity sector).
• Proven experience in developing and implementing successful marketing strategies.
• Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms and AI, including social media management.
• Ability to work independently and as part of a team.
• Creative thinker with a strategic mindset and strong analytical skills.
• Passion for the mission of the White Ensign Association and the Royal Navy communities.
• Experience in the use of Mailchimp or similar and Adobe Creative Suite or similar.
• Excellent interpersonal and communication skills.
• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Experience in the use of Google Analytics and report production.
• Knowledge of the military community and its unique challenges.

How to Apply: Interested candidates should submit a cover letter and CV (and a portfolio of any relevant work) to [e-mail] by 30 November. Please include “C&O Mgr Application” in the subject line.

If you feel you may not meet all the requirements, we’d still love to chat—finding the right fit is essential to us! To arrange a call email: [e-mail]