Whatnot & TikTok Livestream Host (Part-time)

AS Beauty Group; New York (NY); Hybrid; USD 138,000 - 207,000; Part time

Benefits offered by this job

Performance-based bonuses tied toSales

Growth opportunities

Paid time off

Creative, fast-paced team environment

Job summary

AS Beauty Group, based in New York, seeks a charismatic Whatnot & TikTok Livestream Host for Laura Geller Beauty live shows. You will run auctions, showcase products, and engage a broad audience in real time.

You should be camera‑confident, passionate about beauty, and able to sustain hours of on‑air energy while building a loyal viewer base. This role offers a flexible hybrid setup with competitive hourly pay.

Qualifications

• Comfortable speaking live on camera for multi-hour shows.
• Strong communication and sales instincts.
• Outgoing, high-energy personality that reads well on stream.
• Passion for beauty, social media, or live content creation; reliable, organized, and able to multitask during a live auction.
• Prior experience with Whatnot, TikTok Live, Instagram Live, or retail sales is a plus.
• Bonus: experience in beauty retail or e-commerce, or a following in the beauty space.

Responsibilities

• Host live shopping shows on WhatNot, running auctions and giveaways in real time.
• Present and demo beauty products with tips, shades, and formulas.
• Engage viewers through conversation, comments, and live interaction to keep energy high.
• Help prep product, inventory, and stream setup before going live.
• Collaborate with producers and moderators to keep shows running smoothly.
• Build a loyal following and repeat-viewer base for the channel.
• Stay current on beauty trends and live-selling best practices.

Skills

Live streaming

Sales instincts

On-camera communication

Energetic personality

Beauty industry knowledge

Multitasking

Whatnot experience

TikTok Live experience

Instagram Live experience

Tools

Whatnot platform

TikTok Live

Instagram Live

Job description

AS Beauty is one of the fastest-growing cosmetics companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, and Julep Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

Laura Geller Beauty is seeking a charismatic, high-energy Whatnot & TikTok Livestream Host to join our live shopping team. You'll be the face of the stream — running live auctions, hosting giveaways, showcasing our products, and turning viewers into loyal customers in real time.

The ideal candidate is confident on camera, loves beauty, and knows how to keep an audience hooked for hours at a time.

Job Description

• Live Shopping Hosting Host live shopping shows on Whatnot, running auctions and giveaways in real time.
• Product Demos Present and demo beauty products confidently — shades, formulas, application tips, and what makes each one worth bidding on.
• Audience Engagement Engage viewers through conversation, comments, and live interaction to keep energy high for the full show.
• Pre-Show Preparation Help prep product, inventory, and stream setup before going live.
• Team Collaboration Collaborate with producers and moderators to keep shows running smoothly.
• Community Building Build a loyal following and repeat-viewer base for the channel.
• Trend Awareness Stay current on beauty trends and live-selling best practices.

Required Qualifications

• Comfortable speaking live on camera for multi-hour shows
• Strong communication and sales instincts
• Outgoing, high-energy personality that reads well on stream
• Passion for beauty, social media, or live content creationReliable, organized, and able to multitask during a live auction
• Prior experience with Whatnot, TikTok Live, Instagram Live, or retail sales is a plus
• Bonus: experience in beauty retail or e-commerce, social media content creation, or a following of your own in the beauty space

What We Offer

• Performance-based bonuses tied to sales and engagement
• Growth opportunities within a fast-growing live-selling program
• Paid time off
• A creative, fast-paced team environment

Details

• Hours: 12 hours a week, 3 hours per show
• Location: Remote & In-Studio
• Pay Range: $100-$150/hr