Wellness Marketing Specialist: Behavioral & Aesthetic Care

MIMI JIMENEZ; Alexandria (VA); Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

Competitive pay with growth potential

Monthly performance‑based incentives

Employee discounts on wellness and aesthetic services

Job summary

A multidisciplinary wellness practice is seeking a Marketing Specialist to enhance brand awareness and community presence in behavioral health and aesthetic services. The ideal candidate will have a Bachelor’s degree in Marketing and 2–4 years of experience, proficient in digital marketing tools. Responsibilities include developing marketing strategies, managing campaigns, and collaborating with teams. This role offers competitive pay, flexible working options, and a chance to promote wellness and self-care.

Qualifications

• 2–4 years of experience in healthcare, wellness, or aesthetic marketing preferred.
• Strong understanding of HIPAA‑compliant marketing practices and patient privacy.
• Detail‑oriented, organized, and able to manage multiple projects in a fast‑paced setting.

Responsibilities

• Develop and execute integrated marketing strategies for behavioral health and aesthetic services.
• Manage and analyze digital marketing campaigns to attract new clients.
• Collaborate with clinical and aesthetics teams to promote new programs.

Skills

Digital marketing tools (Canva/Adobe Creative Suite)

Copywriting and storytelling skills

Healthcare marketing knowledge

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Meta Ads Manager

Mailchimp

Job description

A multidisciplinary wellness practice is seeking a Marketing Specialist to enhance brand awareness and community presence in behavioral health and aesthetic services. The ideal candidate will have a Bachelor’s degree in Marketing and 2–4 years of experience, proficient in digital marketing tools. Responsibilities include developing marketing strategies, managing campaigns, and collaborating with teams. This role offers competitive pay, flexible working options, and a chance to promote wellness and self-care.