Weekend Social Media Editor

The San Francisco Standard; San Francisco (CA); Hybrid; USD 48,000 - 62,000; Part time

Job summary

The San Francisco Standard is seeking a dynamic Weekend Social Media Editor based in San Francisco to lead posting and optimization of content across Facebook, Twitter, Instagram, TikTok, and more. This role blends creative storytelling with data-driven strategy, focusing on engaging our readers during weekend coverage.

You will work with editors and freelancers to publish weekend stories on schedule, monitor trends, and refine our social presence.

Qualifications

• 3+ years of social media experience, preferably in media/publishing.
• Strong editorial judgment with ability to craft SEO/social headlines and engaging visuals.
• Social video creation and editing experience.
• Familiar with San Francisco's social landscape and audience.
• Highly organized with meticulous attention to detail.
• Proficient with native analytics and publishing tools.

Responsibilities

• Create and optimize content for social platforms; post articles daily across Facebook, X (Twitter), Instagram, TikTok, and more.
• Conceive social-first content and social-only formats.
• Attend weekend events to shoot, edit, and post quick-turn videos.
• Collaborate with editors and freelancers to review and publish weekend stories on schedule.
• Monitor trends and performance; adjust strategy to grow reach and engagement.
• Stay current with the latest social tools and platform changes.

Skills

Social media experience

Editorial judgment

Writing & copy-editing

Video editing

Analytics tools

Publishing tools

Attention to detail

Multitasking

Team player

Humor & passion

Tools

Dash Social

True Anthem

Sprout

Job description

The San Francisco Standard is seeking a dynamic and passionate Weekend Social Media Editor to join our team. Reporting to the Senior Manager of Social, this editor should have a knack for drawing in both large audiences and expanding our reach, while deepening our connection to and understanding of our most loyal users.

Responsibilities

• Create and optimize content for social platforms; execute daily posting of articles across various platforms such as Facebook, Twitter, Instagram, TikTok, and more
• Conceive and create social-first or social-only content
• Attend weekend events to capture, edit, and post quick-turn videos for Instagram and TikTok
• Work with editorial staff and freelance content creators to ensure weekend stories and assignments are reviewed and posted on schedule
• Track breaking news and trending topics to keep the newsroom informed
• Monitor performance across social channels and develop ways to optimize our social strategy
• Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements)

Qualifications

• At least 3 years of social media experience. Experience working in media/publishing strongly preferred
• Strong editorial judgment and excellent writing and copy-editing skills, along with the ability to create compelling SEO/social headlines and an eye for captivating visuals.
• Social video creation and editing experience
• Deeply familiar with San Francisco and the city's social media landscape
• Highly organized with excellent attention to detail
• Power user of native analytics and insights tools like Sprout or similar; fluency in social measurement tools
• Proficiency in publishing tools like Dash Social, True Anthem, Sprout, or similar
• Independent self-starter and a team player; strong interpersonal and communication skills
• Ability to multitask, balance priorities and thrive in a fast-paced newsroom environment
• A sense of humor and passion for all things social

This is an at-home or flexible hybrid role based in San Francisco, with an expected schedule of 25-30 hours per week, Friday through Monday.

The pay range for this role is $35-45/hour depending on experience. This is a contract role for an initial 3-month period.

We are an equal opportunity employer. We value all aspects of diversity, and do not discriminate based on race, ethnic origin, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), age, veteran status, genetic information or disability. We are committed to hiring a diverse team, and fostering a culture of inclusion and belonging.