Website Strategy Director

Vizient, Inc; Irving (TX); On-site; USD 102,000 - 179,000; Full time

Job summary

Vizient, Inc. seeks a strategic senior role to define and lead the enterprise website and digital experience strategy, strengthening brand awareness and client engagement across multi-brand environments.

You will partner with the website product owner and cross-functional teams, establishing standards for SEO, AI-powered discovery, and information architecture while guiding performance analytics to drive improvements in usability and conversion.

Qualifications

• Relevant degree preferred.
• 7+ years of progressive experience in digital and website strategies.
• Experience developing enterprise website, digital experience, or digital marketing strategies with multi-brand experience preferred.
• Strong knowledge of search optimization, content strategy, information architecture, analytics, and user experience practices.
• Experience applying performance data, user research, and experimentation to improve digital experiences.
• Demonstrated ability to lead complex, cross-functional initiatives without direct authority.
• Knowledge of AI-enabled search, digital discovery, and emerging web technologies.
• Strong strategic thinking, communication, presentation, and client partnership skills.
• Must be able to present findings, insights, and recommendations to leadership teams.
• Experience with healthcare, business-to-business, or other complex industries preferred.
• Willingness to travel.

Responsibilities

• Define and maintain the enterprise website strategy, roadmap, and digital experience priorities.
• Translate business objectives, audience needs, and brand strategy into engaging digital journeys for complex B2B buying.
• Establish standards for SEO, structured content, metadata, and AI-powered discoverability.
• Partner with the website product owner to prioritize initiatives and roadmap activities.
• Lead cross-functional alignment across Enterprise Marketing, Marketing Operations, Analytics, Product, Communications, and business teams.
• Develop digital performance measures and use analytics and experimentation to identify improvements.
• Guide information architecture, navigation, taxonomy, page design, and content experience standards.
• Monitor changes in buyer behavior, digital platforms, search technology, and AI-mediated discovery.
• Recommend website enhancements that improve usability, engagement, and conversions.
• Advise leaders and clients on digital strategy and website performance.

Skills

Website strategy

Digital experience

SEO

Information architecture

Analytics

AI-enabled search

Cross-functional leadership

Healthcare industry knowledge

Education

Relevant degree

Job description

When you're the best, we're the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary: In this role, you will define and lead Vizient's website and digital experience strategy to strengthen brand awareness, client engagement, buyer discovery, and enterprise marketing performance. You will establish the strategic vision and priorities for the web experience, partner with the website product owner and cross-functional teams, and use performance insights, evolving search practices, and AI-enabled capabilities to deliver intuitive and connected digital experiences.

Responsibilities

• Define and maintain the enterprise website strategy, roadmap, and digital experience priorities.
• Translate business objectives, audience needs, and brand strategy into engaging digital journeys that support complex B2B buying and decision-making processes.
• Establish standards for search engine optimization, structured content, metadata, and AI-powered discoverability.
• Partner with the website product owner to prioritize initiatives, sequence roadmap activities, and support effective delivery.
• Lead cross-functional alignment across Enterprise Marketing, Marketing Operations, Analytics, Product, Communications, and business teams.
• Develop digital performance measures and use analytics, user behavior, and experimentation to identify improvement opportunities.
• Guide information architecture, navigation, taxonomy, page design, and content experience standards.
• Monitor changes in buyer behavior, digital platforms, search technology, and AI-mediated discovery.
• Recommend website enhancements that improve usability, engagement, conversion, and brand consistency.
• Advise leaders and clients on digital strategy, emerging capabilities, and website performance.

Qualifications

• Relevant degree preferred.
• 7 or more years of progressive experience in digital and website strategies.
• Experience developing enterprise website, digital experience, or digital marketing strategies with multi-brand experience preferred.
• Strong knowledge of answer engine optimization, search engine optimization, content strategy, information architecture, analytics, and user experience practices.
• Experience applying performance data, user research, and experimentation to improve digital experiences.
• Demonstrated ability to lead complex, cross-functional initiatives without direct authority.
• Knowledge of AI-enabled search, digital discovery, and emerging web technologies.
• Strong strategic thinking, communication, presentation, and client partnership skills.
• Must be able to Comfortable presenting findings, insights, and recommendations to leadership teams.
• Experience with healthcare, business-to-business, or other complex industries preferred.
• Willingness to travel.

Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $102,400.00 to $179,000.00. This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here: http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

Working at Vizient means shaping the future of healthcare, every day. Alongside our clients, we're building a healthier, more human healthcare system. We connect people, data, and solutions to enable healthcare organizations to improve financial sustainability, enhance system performance, and deliver better care.

Headquartered in Irving, Texas, with 11 offices across the United States, Vizient has more than 5,000 employees who bring deep expertise and a shared commitment to transforming healthcare. Together, we're solving some of the industry's most complex challenges while creating opportunities to learn, grow, and drive lasting change for healthcare organizations and the communities they serve.

Through our enterprise of companies, we deliver meaningful impact across the continuum of care:

• Apexus - The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration.
• aptitude - The industry's first online direct contracting market, supporting self-contracting activity between hospitals and suppliers.
• Kaufman Hall - Leading healthcare advisory services to support our clients in achieving financial, clinical, and operational excellence.
• Provista - Proven supply chain partner specializing in extended, diagnostic, and preventive care facilities, including surgery centers, home health, and senior living.

Click here for Vizient Careers Home Page.