Website Strategist

Vested; Iowa (LA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Job summary

A leading marketing consultancy is looking for a Website Strategist to guide website projects from concept to launch. The ideal candidate will have over 7 years of experience in client support and website strategy. This role offers flexible work arrangements and requires expertise in platforms like WordPress. Join us to help shape innovative digital experiences for financial services brands.

Qualifications

• 7+ years of experience in client support and website strategist/advisor.
• Firm knowledge of multi-channel programs.
• Ability to troubleshoot and resolve campaign issues.

Responsibilities

• Guide website projects from concept through launch.
• Collaborate with creative and technical teams.
• Provide strategic support and oversee web engagements.

Skills

Client support experience

Website strategy

Project management

User experience in Figma

User experience in Asana

Knowledge of UX/UI

SEO knowledge

Web analytics experience

Tools

WordPress

WebFlow

Framer

Job description

Overview

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable, Vested is today the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.

Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.

At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

Responsibilities

A Website Strategist is the backbone of a website project, guiding its vision from initial concept through launch by balancing both internal collaboration and external client engagement, ensuring every decision aligns with business goals, user needs, and brand identity. Working alongside Project Managers, they act as the bridge between design, development, and stakeholders. They oversee project direction, maintain consistency, and anticipate challenges before they arise. Beyond project execution, they play a key role in the new business process, helping to shape proposals, pitch strategies, and demonstrate how thoughtful UX can drive measurable results.

• Ability to partner with the Director, Midwest Operations, to manage and mentor the Vested creative and digital contributors
• Collaborates with creative, UX, and technical teams to ensure the website experience reflects brand identity and global considerations.
• Provides senior strategic support on web projects to view the project holistically, over-arching connectivity across the web project to ensure the project meets goals
• Participates in new business and exploratory conversations related to web development and digital experience strategy.
• Oversees web engagements from discovery to launch, including user journey mapping, site architecture, content strategy, and platform development in conjunction with Project Managers
• Acts as the point of escalation across web engagements, maintaining strong relationships and guiding projects through ambiguity or challenge.
• Leads regular client check-ins, reporting, and milestone reviews to ensure transparency, momentum, and satisfaction.
• Counsels Project Managers in monitoring of timelines, budgets, and resourcing, proactively flagging risks and roadblocks to internal and external stakeholders.
• Keeping up-to-date with the latest trends and best practices in web strategy, including SEO, content marketing, and user experience. Uses data and analytics to measure performance and optimize future phases or enhancements.
• Maintains a strong expertise and skills in WordPress and other web platforms
• Experience in project management and client management

Qualifications

• 7+ years of experience in client support and website strategist/advisor
• User experience in Figma and Asana
• User experience in WordPress (or other platforms such as WebFlow or Framer)
• Expert knowledge of UX/UI
• Deep understanding of web services, search engine optimization, search engine marketing, paid social, email marketing, programmatic, and web analytics.
• Worked in a high-energy, fast-paced Agency setting supporting multiple clients
• Firm knowledge of multi-channel programs and can lead a team of experts to execute on these program ideas
• Understanding of how to troubleshoot and resolve issues that arise during the execution of campaigns to ensure client satisfaction

Work arrangement

We are a fully flexible agency and are accepting applications from candidates who are eligible to work in the United States. Hours are Monday through Friday, starting at 9 am EST. This role will require travel to our office based in either Des Moines or Cedar Falls a few times per month.

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave

Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.