Website Solutions Specialist (Onsite)

SWBC; United States; On-site; USD 48,000 - 72,000; Full time

Benefits offered by this job

Competitive pay

Work/Life balance

Awards programs

Years of Service

Career growth

Leadership Academy

Continuing education

Healthcare options

Job summary

SWBC is seeking a talented digital marketing specialist to maintain and manage all digital assets, including swbc.com and related sites, the marketing automation system, and digital advertising assets. You will help implement marketing automation, SEO, paid ads, retargeting, and lead nurturing strategies.

Collaborating with the Marketing Analyst and Social Media Team, you will ensure cohesive digital campaigns, monitor performance, and optimize user journeys.

Qualifications

• Bachelor’s Degree in Marketing from a four-year college or university required.
• Minimum of two (2) years of website maintenance and development (to include basic HTML, SEO, web content strategy, and web asset/page management), marketing automation (both execution and management of automated marketing campaigns), and digital advertising execution and management (such as running Google AdWords and display advertising campaigns).
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent listening skills.
• Excellent problem resolution skills.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.

Responsibilities

• Supports website updates, executes blog promotion and publishing, and coordinates all digital media activity, as driven by the needs of the business, including usability, functionality, and site content enhancements.
• Works hand-in-hand with marketing management to ensure site meets company standards and overall strategy.
• Monitors impact of digital media assets in coordination with Marketing Analyst for reporting, analysis, and recommendations in an effort to maximize results.
• Supports the sales process and attribution model for the business, in order to report on ROI, by understanding how the marketing automation system and CRM interact with one another to identify gaps or recommendations.
• Supports other digital marketing channel efforts, i.e. email marketing, providing oversight to timing, and deliverability.
• Serves as the administrator of the marketing automation system and other digital technologies, responsible for monitoring and maintaining users, settings, assets, and documents—while staying abreast of the each system’s updates to provide recommendations on best practices for utilization.
• Performs all other duties as assigned.

Skills

HTML

SEO

Marketing Automation

Google AdWords

Display Advertising

Education

Bachelor's Degree in Marketing

Tools

Google AdWords

Display Advertising

CRM

Microsoft Office

Job description

SWBC is seeking a talented individual to assist and support the digital team in maintaining and managing all digital assets, including SWBC’s web presence, marketing automation system, digital platforms, and delivery vehicles for digital advertising assets. Takes strategic direction from Digital Marketing Manager on how/when to implement marketing automation, paid advertising, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics. Works alongside the Marketing Analyst to pivot marketing campaign executables. Responsible for the management and maintenance of content on swbc.com and the company’s other related corresponding internet sites (i.e. swbcmortgage.com). Completes daily requests from the business to perform daily maintenance tasks on digital assets. Works closely with the Social Media Team to ensure cohesiveness across social media activities as they pertain to the digital landscape that are intended to drive traffic to external-facing websites, in an effort to identify Marketing Qualified Leads (MQLs) by the lead nurturing methodology. While the daily tasks will help support campaigns that have a social component, there will be no direct social media work for this role.

Why you’ll love this role: In this role, you will be part of a dynamic team of strategic and analytical thinkers, creative problem solvers, and skilled individual contributors who work together to create engaging marketing campaigns and user journeys. Our team is always up for learning and trying something new, and you will be encouraged to tap into your own creativity, experience, and knowledge to help us push the boundaries of digital marketing in the financial services space. If you nerd out over digital marketing strategy, user/website behavior, and analytics, we’d like to meet you.

Essential duties

• Supports website updates, executes blog promotion and publishing, and coordinates all digital media activity, as driven by the needs of the business, including usability, functionality, and site content enhancements.
• Works hand-in-hand with marketing management to ensure site meets company standards and overall strategy.
• Monitors impact of digital media assets in coordination with Marketing Analyst for reporting, analysis, and recommendations in an effort to maximize results.
• Supports the sales process and attribution model for the business, in order to report on ROI, by understanding how the marketing automation system and CRM, of choice, interact with one another to identify gaps or recommendations.
• Supports other digital marketing channel efforts, i.e. email marketing, providing oversight to timing, and deliverability.
• Serves as the administrator of the marketing automation system and other digital technologies, responsible for monitoring and maintaining users, settings, assets, and documents—while staying abreast of the each system’s updates to provide recommendations on best practices for utilization.
• Performs all other duties as assigned.

Serious candidates will possess the minimum qualifications

• Bachelor’s Degree in Marketing from a four-year college or university required.
• Minimum of two (2) years of website maintenance and development (to include basic HTML, SEO, web content strategy, and web asset/page management), marketing automation (both execution and management of automated marketing campaigns), and digital advertising execution and management (such as running Google AdWords and display advertising campaigns).
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent listening skills.
• Excellent problem resolution skills.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Able to use basic office equipment, including copy machine, personal computer, and fax.
• Able to type 35 WPM.
• Able to travel locally or nationally by car or plane.
• Able to sit for long periods of time performing sedentary activities.
• Able to stand, stoop, and kneel to file for long periods of time.
• Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.

SWBC offers*:

• Competitive overall compensation package
• Work/Life balance
• Employee engagement activities and recognition awards
• Years of Service awards
• Career enhancement and growth opportunities
• Leadership Academy and Mentor Program
• Continuing education and career certifications
• Variety of healthcare coverage options
• Traditional and Roth 401(k) retirement plans
• Lucrative Wellness Program
• *Based upon employee eligibility

Join Our Team Great People. Great Company. Great Place to Work.

Additional Information: SWBC is a Substance-Free Workplace and requires pre-employment drug testing. Please note, SWBC does not hire tobacco users as allowed by law. To learn more about SWBC, visit our website at www.SWBC.com.

SWBC is a diversified financial services company providing insurance, mortgage, and investment services to financial institutions, businesses, and individuals. Headquartered in San Antonio, Texas, SWBC employs 2,400 people nationwide. At SWBC, you are not just an employee number, but a vital team member; each employee stands out and has the ability to make a direct impact at SWBC. We’re looking for the brightest and most creative to help introduce new solutions to new problems identified in the market and improve how our existing solutions can better help our users. SWBC is a big proponent of nurturing the entrepreneurial spirit through mentorship, continuing education, internal career growth opportunities and having a platform to make meaningful changes come to life.