Website Production Specialist

Banner Health; Phoenix (AZ); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Banner Health is seeking a Web Content Specialist in Phoenix to build, update, and maintain web pages across digital properties. You’ll translate designs into accessible, responsive pages aligned with brand standards and SEO best practices.

You’ll collaborate with UX, content, and marketing teams to ensure accuracy, performance, and a seamless user experience. The role is hybrid with a Monday–Friday day shift and opportunities to optimize content for search and accessibility.

Qualifications

• Bachelor's degree in Digital Media, Communications, Marketing or related field, or equivalent combination of education and experience.
• Minimum of four years of experience in CMS authoring, website production, or related technical role.
• Hands-on experience with enterprise content management systems (e.g., Adobe Experience Manager, Sitecore, or similar platforms).
• Proficiency with CMS authoring tools, templates, and components.
• Basic knowledge of HTML, CSS, and responsive web design principles.
• Experience with website quality assurance testing and troubleshooting.
• Knowledge of web accessibility standards (WCAG) and implementation techniques.
• Understanding of SEO best practices and website optimization.
• Experience with cross-browser and cross-device testing.
• Strong attention to detail with ability to ensure technical accuracy.
• Ability to manage multiple website projects simultaneously.
• Strong problem-solving skills and ability to troubleshoot CMS issues.
• Effective communication skills for collaborating with non-technical stakeholders.

Responsibilities

• Executes website content updates and landing page builds within Banner Health's CMS; ensures updates align with brand, accessibility, and UX best practices.
• Conducts quality assurance testing for website updates and new page builds across devices and browsers; resolves issues before publishing.
• Optimizes website content for search engines, performance, and user experience using meta data, headers, images, and URL structure.
• Maintains website content accuracy and freshness; monitors for outdated info, broken links, and issues.
• Collaborates with UX designers, content strategists, and marketing technology specialists on projects; translates designs into pages and implements tracking and integrations.
• Ensures WCAG accessibility compliance; implements accessible design patterns and conducts testing.
• Provides technical guidance on CMS capabilities and best practices to the Consumer Digital Engagement team.
• Stays current on web development trends, CMS updates, accessibility standards, and digital best practices.

Skills

CMS authoring

HTML/CSS

SEO

Accessibility testing

QA testing

Cross-browser testing

Project management

Stakeholder communication

Education

Bachelor's degree in Digital Media/Communications/Marketing

Tools

Adobe Experience Manager

Sitecore

Job description

Primary City/State: Phoenix, Arizona Department Name: Digital Customer Engagement Work Shift: Day Job Category: Marketing and Communications

Great careers are built at Banner Health. We’re looking for the best and brightest to join our team that earned Great Place To Work® Certification™.

Arizona is a year-round destination. Sunny skies and low humidity prevail 300 days a year across the state. From awesome natural wonders to culinary treats, tribal lands, vibrant cities, world-class resorts, renowned golfing and historic Western towns, there are some truly breathtaking moments to be had in the Grand Canyon State.

Bring Banner Health’s digital experience to life as a Web Content Specialist, building and maintaining user-friendly, accessible, and engaging web pages. You’ll manage website updates and landing pages, ensuring content is accurate, mobile-friendly, optimized for search, and aligned with brand standards. Partner with UX, content, and marketing teams to bring designs to life, troubleshoot issues, and deliver a seamless online experience. If you’re tech-savvy, detail-oriented, and passionate about creating great digital experiences, this role is a great opportunity to make an impact.

Schedule: Monday through Friday from 9AM to 5PM. This is a hybrid role, not fully remote.

Your pay and benefits are important components of your journey at Banner Health. This opportunity includes the option to participate in a variety of health, financial, and security benefits.

Within Banner Health Corporate, you will have the opportunity to apply your unique experience and expertise in support of a nationally-recognized healthcare leader. We offer stimulating and rewarding careers in a wide array of disciplines. Whether your background is in Human Resources, Finance, Information Technology, Legal, Managed Care Programs or Public Relations, you'll find many options for contributing to our award-winning patient care.

POSITION SUMMARY

This position is responsible for the execution of website content updates, landing page builds, and website maintenance for Banner Health's digital properties. Serves as the hands-on resource who translates content and design requirements into functional, user-friendly web pages that align with Banner Health's brand standards, accessibility requirements, and user experience best practices.

This role works within Banner Health's content management system (CMS) to build, update, and maintain website content, ensuring all web pages are optimized for performance, search engines, mobile responsiveness, and accessibility compliance. This role serves as a resource for the Consumer Digital Engagement team, providing guidance on CMS capabilities, feasibility, and best practices for web content implementation.

CORE FUNCTIONS

1. Executes website content updates and landing page builds within Banner Health's content management system. Implements approved content and designs to create new web pages or update existing pages. Ensures all website updates align with brand standards, accessibility requirements, and user experience best practices. Manages website projects from technical build through quality assurance and publishing.
2. Conducts quality assurance testing for all website updates and new page builds. Tests website functionality, responsive design across devices, browser compatibility, form functionality, link accuracy, and accessibility compliance. Identifies and resolves technical issues before publishing. Ensures all website content meets Banner Health's quality standards and regulatory requirements.
3. Optimizes website content for search engines, performance, and user experience. Implements SEO best practices including meta descriptions, header tags, image optimization, and URL structures. Ensures website pages load quickly and perform efficiently. Optimizes content structure and navigation for intuitive user experiences.
4. Maintains website content accuracy and freshness across Banner Health's digital properties. Monitors website content for outdated information, broken links, and technical issues. Performs regular website maintenance and content updates. Coordinates with content owners to ensure website information remains current and accurate.
5. Collaborates with UX designers, content strategists, and marketing technology specialists on website projects. Translates design mockups and wireframes into functional web pages. Partners with Senior Consultant, Marketing Technology & Data Activation to implement tracking, forms, and technical integrations. Works with content team to ensure content is implemented accurately and effectively.
6. Ensures website accessibility compliance with WCAG guidelines and regulatory requirements. Implements accessible design patterns, alternative text for images, proper heading structures, keyboard navigation, and screen reader compatibility. Conducts accessibility testing and remediates issues to ensure Banner Health's website is accessible to all users.
7. Provides technical guidance and support to Consumer Digital Engagement team on website capabilities and best practices. Advises on technical feasibility of website requests. Recommends solutions for technical challenges. Shares knowledge of CMS functionality, web development best practices, and emerging web technologies.
8. Stays current on web development trends, CMS platform updates, accessibility standards, and digital best practices. Continuously develops technical skills and knowledge. Applies new techniques and technologies to improve website quality and efficiency. Participates in training and professional development opportunities.

MINIMUM QUALIFICATIONS

• Bachelor's degree in Digital Media, Communications, Marketing or related field, or equivalent combination of education and experience.
• Minimum of four years of experience in CMS authoring, website production, or related technical role.
• Hands-on experience with enterprise content management systems (e.g., Adobe Experience Manager, Sitecore, or similar platforms).
• Proficiency with CMS authoring tools, templates, and components.
• Basic knowledge of HTML, CSS, and responsive web design principles.
• Experience with website quality assurance testing and troubleshooting.
• Knowledge of web accessibility standards (WCAG) and implementation techniques.
• Understanding of SEO best practices and website optimization.
• Experience with cross-browser and cross-device testing.
• Strong attention to detail with ability to ensure technical accuracy.
• Ability to manage multiple website projects simultaneously.
• Strong problem-solving skills and ability to troubleshoot CMS issues.
• Effective communication skills for collaborating with non-technical stakeholders.

PREFERRED QUALIFICATIONS

• Master's degree in Digital Media, Communications, Marketing, or related field.
• Healthcare industry experience.
• Advanced experience with Adobe Experience Manager or other enterprise-level CMS platforms.
• Experience with CMS workflow management and content governance.
• Experience implementing forms and marketing automation integrations within CMS.
• Experience training others on CMS authoring best practices.
• Knowledge of HIPAA compliance requirements for healthcare websites.
• Familiarity with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
• Certification in web accessibility (e.g., IAAP CPACC or WAS).
• Additional related education and/or experience preferred.

EEO/Disabled/Veterans Banner Health supports a drug-free work environment.

Privacy Policy: Privacy Policy Banner Health is one of the largest, nonprofit health care systems in the country and the leading nonprofit provider of hospital services in all the communities we serve. Throughout our network of hospitals, primary care health centers, research centers, labs, physician practices and more, our skilled and compassionate professionals use the latest technology to make health care easier, so life can be better. The many locations, career opportunities, and benefits offered at Banner Health help to make the Banner Journey unique and fulfilling for every employee. We are proud to offer a comprehensive benefit package for all benefit-eligible positions. Please visit our Benefits Guide for more information.

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