Website Optimization Manager

24 Seven Talent; Costa Mesa (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

An established industry player is seeking a Digital CRO & Personalization Manager to spearhead optimization efforts across ecommerce and wholesale platforms. This role is perfect for a data-driven marketer passionate about A/B testing and personalization. You will enhance user experience, drive engagement, and maximize conversions through strategic insights and continuous experimentation. Join a dynamic team where your expertise will directly impact the business's growth and success in the retail sector.

Qualifications

• 5+ years of experience in CRO and A/B testing, especially in ecommerce.
• Proven ability to optimize landing pages and checkout flows.

Responsibilities

• Own and execute the CRO roadmap for ecommerce and wholesale platforms.
• Analyze user behavior to identify friction points and optimize performance.

Skills

Conversion Rate Optimization (CRO)

A/B Testing

Data Analysis

User Experience Design

Project Management

HTML

CSS

Tools

Dynamic Yield

Google Analytics

Job description

This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $110,000.00/yr

We’re looking for a Digital CRO & Personalization Manager to lead optimization efforts across our ecommerce and wholesale platforms. This is an exciting opportunity for a data-driven marketer with a strong passion for A/B testing, conversion rate optimization (CRO), and personalization. You’ll play a key role in enhancing the user experience, driving engagement, and maximizing conversion through continuous experimentation and strategic insights.

Key Responsibilities

Conversion Rate Optimization & A/B Testing

• Own and execute the CRO roadmap, fostering a data-driven culture of continuous testing and experimentation across ecommerce and wholesale websites.
• Analyze user behavior to uncover friction points and optimize key areas of the site including landing pages, checkout flows, and navigation to improve performance and engagement.
• Build and maintain a long-term personalization testing roadmap aligned with business goals.
• Act as the in-house expert on testing methodologies and personalization strategies, supporting cross-functional teams including marketing, merchandising, creative, and development.
• Lead personalization initiatives across ecommerce, wholesale, email, and paid media using platforms such as Dynamic Yield and AI-driven recommendation engines.
• Collaborate with internal teams to ensure alignment between personalization, content performance, and conversion path optimization.

Performance Analysis & Reporting

• Translate A/B test results and analytics into actionable insights and long-term strategies that drive growth.
• Continuously evaluate site data to identify new CRO opportunities and measure the effectiveness of ongoing optimizations.
• Conduct competitive research and trend analysis to uncover emerging best practices and new approaches to personalization.

Qualifications

• 5+ years of experience in CRO, personalization, and A/B testing, with a strong background in ecommerce.
• Extensive experience with Dynamic Yield or comparable personalization/testing platforms.
• Proven ability to partner with development teams to implement testing strategies and troubleshoot technical challenges.
• Deep understanding of user experience design and customer journey optimization.
• Expertise in optimizing key conversion points such as landing pages, mobile UX, and checkout flows.
• Strong analytical skills with proficiency in tools like Google Analytics, Dynamic Yield, and other testing platforms.
• Background in hypothesis-driven experimentation and data storytelling.
• Experience with HTML and CSS is a plus.
• Strong project management skills and the ability to work independently.
• Apparel or retail merchandising experience preferred.
• Exceptional attention to detail and organizational skills.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Other

• Industries

  Retail Apparel and Fashion and Personal Care Product Manufacturing

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