The Digital Marketing team is seeking an organized, proactive Website Operations Manager. In this role, you will serve as a key point of contact between business stakeholders and IT, facilitating website execution and technical delivery. As a self-starter and practical problem solver, you will translate business requirements into actionable user stories, manage Jira sprint priorities, and help optimize our digital platforms for peak efficiency.
- Sprint & Backlog Management: Facilitate the Agile planning cadence in Jira, working with stakeholders to translate business needs into clear user stories and prioritizing tickets for upcoming development sprints.
- Cross-Functional Collaboration: Partner closely with IT to plan sprint capacity, track deliverables, clear everyday blockers, and maintain steady progress toward
- Requirements & Solution Alignment: Gather business requirements and work alongside technical teams to identify practical, efficient solutions for website user/stakeholder requests, and manage ticket prioritization.
- Technical SEO & AEO Execution: Support technical SEO and Answer Engine Optimization (AEO) initiatives. Monitor and help optimize site speed, URL structure, and Schema markup for search engines (Google, Bing) and AI discovery tools (ChatGPT, Gemini, Perplexity).
Qualifications
- 3-5 years of experience coordinating or managing web delivery in a cross-functional environment.
- Hands-on experience working directly with IT teams, writing clear user stories, and managing sprint cycles in Jira.
- Strong foundational understanding of Agile/Scrum practices (backlog grooming,
- Familiarity with enterprise CMS platforms (Sitecore experience is a plus).
- Experience with Google Analytics 4 to review page performance and inform ticket priorities.
- Exposure to web tools/integrations (e.g., chatbots, localization, customer reviews, AEO/SEO practices).
- Working knowledge of web deployment flows (testing features in UAT through live production).
Education & Requirements
- Bachelor's Degree required.
- Excellent written and oral communication skills; ability to simplify complex ideas
- Strong organizational skills with a customer-first mindset.