Website Operations Manager

Oscar Health; New York (NY); Hybrid; USD 107,000 - 140,000; Full time

Job summary

Oscar Health in New York City is seeking a Website Operations Manager to join our Marketing team. You will oversee the CMS, optimize pages, and drive content strategy to support growth and compliance goals.

You will manage analytics setup, run A/B tests, and develop an SEO strategy to improve organic search while adapting to AI-driven changes. This hybrid role requires 3 in-office days per week in NYC.

Qualifications

• Bachelors Degree or 4+ years commensurate experience.
• 4+ years of experience in website management, digital marketing, or a related field.
• 3+ years managing CMS platforms (Contentful, WordPress), GA, and SEO tools; 2+ years A/B testing.

Responsibilities

• Manage Oscar’s CMS and ensure it is optimized for internal use, including content updates and landing page creation.
• Maintain and optimize existing pages and improve user experience.
• Train internal teams on best practices and self-service content updates.
• Setup Google Analytics to monitor website performance and report insights.
• Drive A/B testing strategies and collaborate on optimization opportunities.
• Align website goals with broader business objectives and ensure compliance.
• Develop and execute an SEO strategy to improve organic search rankings.

Skills

Digital marketing

Website management

A/B testing

SEO strategy

Education

Bachelor's degree

4+ years commensurate experience

Tools

Contentful

WordPress

Google Analytics

SEO tools

Job description

Hi, we're Oscar. We're hiring a Website Operations Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About The Role

This role will deliver value from our online properties, including the operational, technical, and strategic aspects, ensuring it meets business needs, supports marketing and compliance goals, and identifies and champions growth opportunities across the organization.

You will report into the Associate Director, Marketing, Websites & Digital Reputation.

Work Location

This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.

Pay Transparency

The base pay for this role is: $106,812.00 - $140,190.75 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities

• Manage Oscar’s Content Management System (CMS) and ensure it is optimized for internal use, including content updates, landing page creation, and form functionality.
• Maintain and optimize existing pages, identifying and implementing opportunities for new content and improved user experience.
• Train internal teams (e.g., Compliance, Pharmacy) on best practices and self-service content updates.
• Ensure accurate set up of Google Analytics to monitor website performance, user behavior, and key metrics, reporting insights and opportunities to stakeholders.
• Drive and manage A/B testing strategies and collaborate with internal teams to identify and implement optimization opportunities.
• Ensure the company’s digital presence is protected and aligned with business goals.
• Collaborate with cross-functional teams to align website goals with broader business objectives.
• Develop and execute a comprehensive SEO strategy to improve organic search rankings, staying ahead of AI-driven changes in search results and adapting strategies accordingly.
• Compliance with app applicable laws and regulations.
• Other duties as assigned.

Requirements

• Bachelors Degree or 4+ years commensurate experience.
• 4+ years of experience in website management, digital marketing, or a related field.
• 3+ years managing and executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, and SEO tools. 2+ years A/B or multivariate testing experience (test and target or other vendors).

This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency

Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI)

Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation

Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team ([e-mail]) to make the need for an accommodation known.

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