Website Manager: Analytics, CRO & UX for Nonprofit

ADP, Inc.; Brooklyn Park (MN); On-site; USD 75,000 - 83,000; Part time

Benefits offered by this job

Benefits eligible

Job summary

Second Harvest Heartland is seeking a Website Manager to own the website, landing pages, analytics, and optimization. Reporting to the Director of Marketing, this role blends hands-on execution with strategy to advance our digital fundraising, awareness, and engagement goals.

You will collaborate with Marketing, IT, and vendors, manage CMS platforms, ensure accessibility and performance, and use data to drive improvements across key audiences.

Qualifications

• Bachelor's degree or equivalent experience.
• 3-7 years managing websites or digital programs.
• Experience with WordPress, Drupal, Sitecore, or HubSpot CMS.
• GA4 and GTM, conversion tracking, digital measurement.
• Using analytics/heatmaps to optimize performance.
• Dashboards with Looker Studio/Power BI.
• HTML, CSS, and performance optimization knowledge.
• Translate data into actionable improvements.
• Strong project management and stakeholder skills.

Responsibilities

• Own website performance, optimization, and day-to-day management.
• Build and optimize pages for fundraising, recruitment, advocacy, and awareness.
• Implement enhancements for UX, accessibility, engagement, and conversion.
• Maintain site health: accessibility, mobile, Core Web Vitals, SEO.
• Collaborate with internal teams and external vendors on improvements.

Skills

GA4

GTM

Analytics dashboards

SEO basics

CMS platforms

HTML/CSS

Project management

Stakeholder comms

Education

Bachelor’s degree or equivalent experience

Tools

Looker Studio

Power BI

WordPress

Drupal

Sitecore

HubSpot CMS

HTML/CSS

Job description

Second Harvest Heartland is seeking a Website Manager to own the website, landing pages, analytics, and optimization. Reporting to the Director of Marketing, this role blends hands-on execution with strategy to advance our digital fundraising, awareness, and engagement goals.

You will collaborate with Marketing, IT, and vendors, manage CMS platforms, ensure accessibility and performance, and use data to drive improvements across key audiences.