Website Manager

ADP, Inc.; Brooklyn Park (MN); On-site; USD 75,000 - 83,000; Part time

Benefits offered by this job

Benefits eligible

Job summary

Second Harvest Heartland is seeking a Website Manager to own the website, landing pages, analytics, and optimization. Reporting to the Director of Marketing, this role blends hands-on execution with strategy to advance our digital fundraising, awareness, and engagement goals.

You will collaborate with Marketing, IT, and vendors, manage CMS platforms, ensure accessibility and performance, and use data to drive improvements across key audiences.

Qualifications

• Bachelor's degree or equivalent experience.
• 3-7 years managing websites or digital programs.
• Experience with WordPress, Drupal, Sitecore, or HubSpot CMS.
• GA4 and GTM, conversion tracking, digital measurement.
• Using analytics/heatmaps to optimize performance.
• Dashboards with Looker Studio/Power BI.
• HTML, CSS, and performance optimization knowledge.
• Translate data into actionable improvements.
• Strong project management and stakeholder skills.

Responsibilities

• Own website performance, optimization, and day-to-day management.
• Build and optimize pages for fundraising, recruitment, advocacy, and awareness.
• Implement enhancements for UX, accessibility, engagement, and conversion.
• Maintain site health: accessibility, mobile, Core Web Vitals, SEO.
• Collaborate with internal teams and external vendors on improvements.

Skills

GA4

GTM

Analytics dashboards

SEO basics

CMS platforms

HTML/CSS

Project management

Stakeholder comms

Education

Bachelor’s degree or equivalent experience

Tools

Looker Studio

Power BI

WordPress

Drupal

Sitecore

HubSpot CMS

HTML/CSS

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Website Manager

Full-Time Manager Brooklyn Park, MN, US 1 Attachments

Salary Range: $75,000.00 To $83,200.00 Annually

JOB TITLE:

Website Manager- Temporary

DEPARTMENT:

External Relations Team - Marketing

REPORTING TO:

Director of Marketing

STATUS:

Part-Time (20-30 hours/ week), hourly, benefits eligible

LOCATION:

ABOUT SECOND HARVEST HEARTLAND

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges throughout the region while shining a light on food insecurity and its root causes and inspiring action at home and across the country. By utilizing new and better data, engaging and mobilizing partners, and advancing innovative solutions, we are on the leading edge of a movement to address hunger and food insecurity in our communities.

If you’re ready to turn your passion into purpose, join us and help build a future where every neighbor has the food they need to thrive.

POSITION SUMMARY

The Website Manager owns the performance, optimization, and day-to-day management of Second Harvest Heartland's website and digital experiences. Reporting to the Director of Marketing, this hands-on role manages website enhancements, landing page development, analytics, conversion tracking, and ongoing improvements that support organizational goals and constituent engagement.

Combining technical website expertise with data-driven decision-making, the Website Manager ensures the website is effective, accessible, measurable, and continuously improving. Working closely with Marketing team members, external partners, and cross-functional stakeholders, this role uses data and user insights to improve engagement, conversion, and discoverability across key audiences.

This position offers the opportunity to help shape and mature Second Harvest Heartland's web strategy and digital capabilities over time, making it an ideal role for a growth-minded professional who enjoys both hands-on execution and strategic problem-solving.

DUTIES AND RESPONSIBILITIES

This list is not intended to be inclusive of all duties and responsibilities. As SHH grows and community needs change, employees should expect that new and different tasks, temporary and ongoing, will become part of their daily work.

WEBSITE MANAGEMENT & OPTIMIZATION

• Own the performance, optimization, and day-to-day management of Second Harvest Heartland's website and digital experiences.
• Build and optimize webpages and landing pages that support fundraising, volunteer recruitment, advocacy, and awareness goals.
• Implement website enhancements that improve user experience, accessibility, engagement, and conversion.
• Maintain site health, including accessibility standards, mobile responsiveness, Core Web Vitals, and technical SEO.
• Partner with internal stakeholders and external vendors to prioritize and execute website improvements.

ANALYTICS& CONVERSION OPTIMIZATION

• Own website analytics, measurement, and conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and related tools.
• Define and monitor key performance indicators and develop reporting that connects website performance to organizational goals.
• Analyze traffic, user behavior, and conversion funnels to identify opportunities and recommendations for improvement.
• Lead testing and optimization efforts that improve engagement and conversion outcomes.
• Improve website visibility through SEO best practices, technical optimization, and content strategy.
• Monitor emerging trends in search and AI-powered discovery to identify opportunities for increased reach and engagement.

COLLABORATION & LEADERSHIP

• Serve as the primary point of contact for website-related initiatives.
• Partner with Marketing, Data & Analytics, IT, and external vendors to execute website priorities and improvements.
• Evaluate tools, automation, and AI-enabled solutions that improve website performance and operational efficiency.
• Ensure website compliance with accessibility, privacy, security, and governance requirements.

REQUIRED QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Digital Marketing, Information Systems, Web Development, or a related field, or equivalent experience.
• 3-7 years of experience managing websites, digital marketing programs, or digital experiences.
• Experience working within modern CMS platforms such as WordPress, Drupal, Sitecore, HubSpot CMS, or similar systems.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and digital measurement frameworks.
• Experience using user behavior analytics, heat-mapping, session-recording, A/B testing, or similar optimization tools to evaluate and improve website performance.
• Experience building dashboards and reporting to communicate website performance and inform decision-making using Looker Studio, Power BI, or similar tools.
• Working knowledge of HTML, CSS, and website performance optimization.
• Demonstrated ability to use website performance, user behavior, and conversion data to identify opportunities and drive improvements.
• Understanding of SEO fundamentals, website accessibility standards, technical website health, and user experience best practices.
• Strong project management, communication, and stakeholder management skills.
• Ability to work independently, manage competing priorities, and collaborate effectively across teams.

DESIRED QUALIFICATIONS

• Experience leading conversion rate optimization (CRO) initiatives and structured website experimentation programs.
• Experience supporting website redesigns, CMS migrations, or platform modernization projects.
• Experience integrating CRM, marketing automation, or constituent management platforms with website experiences.
• Familiarity with SEO content strategy and emerging AI-driven search and discovery trends.
• Experience leveraging AI tools to improve website management, content effectiveness, analytics, or operational efficiency.
• Experience working within nonprofit, fundraising, advocacy, healthcare, or other mission-driven organizations.

VALUES

• We Deliver: We use our head and heart to make decisions, we make the best use of donor dollars, and we achieve results safely and reliably.
• We Lead with Our Hearts:We keep our neighbors, partners, and teams at the center of our work. We seek to understand and anticipate their needs.
• We are all in this Together: We collaborate, internally and externally. We communicate openly, seekingfeedbackand sharing knowledge.
• We Innovate:We seek out bold new ideas, we embrace change, and we commit to continuous improvement for ourselves and our work.
• We Believe our Differences Make us Stronger: We value inclusion and embrace the variety of backgrounds thatmakeupourteam andourcommunity.Ourdifferent experiences and perspectives empowerusto fulfillourmission.