Website Manager

Apollo Theater; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

The Apollo Theater seeks a Website Manager to oversee the day-to-day management, publishing, optimization, and performance of its digital ecosystem. You will steward Apollo's public-facing website, ensuring digital experiences support ticket sales, audience engagement, fundraising, memberships, and educational initiatives.

The role requires a strong foundation in website management, CMS administration (Webflow), UX, analytics, and content operations, with hybrid work in New York, NY.

Qualifications

• Experience managing a public-facing website across multiple channels.
• Ability to create, update, and publish event pages, landing pages, and campaign pages.
• Knowledge of accessibility standards and best practices.

Responsibilities

• Website Administration: Serve as the primary administrator for Apollo's website and Webflow content management system.
• Content Publishing: Create, update, and publish event pages, landing pages, campaign pages, and institutional content across the Apollo website.
• Content Governance: Ensure website content remains accurate, timely, brand-aligned, and optimized for user engagement.
• Site Organization: Maintain website architecture, navigation, page hierarchy, and content organization to support audience discovery and ease of use.
• Publishing Operations: Support high-volume publishing needs associated with performances, festivals, educational programming, fundraising campaigns, memberships, and special initiatives.
• UX Enhancement: Support continuous improvements to user experience, navigation, usability, and conversion performance.
• Mobile Optimization: Monitor and improve website performance across mobile, tablet, and desktop experiences.
• SEO & Content Strategy Support: Implement SEO best practices across website content, pages, and campaigns.
• Content Collaboration: Partner with content, communications, and marketing teams to support editorial, campaign, and storytelling initiatives.
• Audience Growth: Contribute to content growth strategies that increase visibility and website traffic.

Skills

Website management

Content publishing

SEO

UX

Analytics

Accessibility

Tools

Webflow CMS

Job description

Position: Website Manager

Reports To: Director of Digital Technology Operations

Department: Growth & Engagement

Location: New York, NY (Hybrid) FLSA Status: Full Time, Exempt

Compensation: $70,000-$90,000/yr

About The Apollo In December 2024, The Apollo Theater became the first organization honored by the Kennedy Center Awards, emphasizing The Apollo's impact on the past, present, and future of American culture and the performing arts. From the longest-running talent show in America with Amateur Night at The Apollo, which launched the careers of icons like Ella Fitzgerald and Lauryn Hill, to performances from beloved legends like Smokey Robinson and Lil' Kim and today's biggest stars like Drake, The Apollo has always been a home for artists to create and a home for audiences to see incredible music and art from legendary artists.

The Apollo is an American cultural treasure. It is a vibrant non-profit organization rooted in the Harlem community that engages people from around New York, the nation, and the world. Since 1934, The Apollo has celebrated, created, and presented work that centers Black artists and voices from across the African Diaspora. It has also been a catalyst for social and civic advocacy. Today, The Apollo is the largest performing arts institution committed to Black culture and creativity.

Position Overview The Apollo Theater seeks a highly organized, detail-oriented, and technically skilled Web Manager to oversee the day-to-day management, publishing, optimization, and performance of the organization's digital ecosystem.

This role will serve as the primary steward of Apollo's public-facing website, ensuring that digital experiences effectively support ticket sales, audience engagement, fundraising, memberships, educational initiatives, and institutional communications. The Web Manager will be responsible for maintaining website content, developing landing pages, implementing SEO best practices, conducting quality assurance, and coordinating cross-functional digital projects.

As Apollo enters a new chapter of growth and expands programming across its campus, this role will play a critical part in ensuring that the website remains engaging, accessible, scalable, and aligned with organizational goals. The ideal candidate combines technical website management expertise with a strong understanding of digital marketing, user experience, analytics, and content operations.

Schedule: Working hours are Monday-Friday, 10:00am-6:00pm. In-office presence on Tuesdays, Wednesdays, and Thursdays, with additional in-person attendance as required for programs and events.

In-Person Collaboration: Regular attendance at Apollo offices required to support cross-functional collaboration and campaign execution.

Campaign Support: Occasional evening and weekend availability may be required to support major performances, ticket launches, fundraising initiatives, and institutional campaigns.

Key Responsibilities Website Management & Content Publishing

• Website Administration: Serve as the primary administrator for Apollo's website and Webflow content management system.
• Content Publishing: Create, update, and publish event pages, landing pages, campaign pages, and institutional content across the Apollo website.
• Content Governance: Ensure website content remains accurate, timely, brand-aligned, and optimized for user engagement.
• Site Organization: Maintain website architecture, navigation, page hierarchy, and content organization to support audience discovery and ease of use.
• Publishing Operations: Support high-volume publishing needs associated with performances, festivals, educational programming, fundraising campaigns, memberships, and special initiatives.

User Experience & Conversion Optimization

• UX Enhancement: Support continuous improvements to user experience, navigation, usability, and conversion performance.
• Accessibility Compliance: Ensure web content and digital experiences adhere to accessibility standards and best practices.
• Mobile Optimization: Monitor and improve website performance across mobile, tablet, and desktop experiences.
• Conversion Support: Collaborate with marketing and growth teams to optimize calls-to-action, landing page performance, ticket purchase flows, donation experiences, and user journeys.
• Engagement Optimization: Recommend and implement enhancements that increase audience engagement, content discovery, and website effectiveness.
• SEO & Content Strategy Support
• Search Optimization: Implement SEO best practices across website content, pages, and campaigns.
• Technical SEO: Manage metadata, URL structures, internal linking strategies, page hierarchy, and image optimization.
• Content Collaboration: Partner with content, communications, and marketing teams to support editorial, campaign, and storytelling initiatives.
• Audience Growth: Contribute to content growth strategies that increase visibility, website traffic, and audience acquisition.
• Performance Monitoring: Analyze organic search performance and recommend opportunities for improvement.

Quality Assurance & Platform Maintenance

• Quality Control: Conduct regular QA testing across browsers, devices, and operating systems to ensure a consistent user experience.
• Issue Resolution: Identify, troubleshoot, and coordinate resolution of website functionality issues and technical concerns.
• Vendor Collaboration: Work closely with developers, designers, and external partners on website enhancements and maintenance projects.
• Documentation: Maintain website standards, publishing procedures, and operational documentation.
• Platform Health: Monitor website performance, uptime, technical integrity, and overall functionality.
• Digital Campaign & Cross-Functional Support
• Campaign Execution: Support digital initiatives related to ticket sales, fundraising, memberships