Website Content Strategist

Wiley; Hoboken (NJ); On-site; USD 89,100 - 127,700; Full time

Benefits offered by this job

Meeting-free Friday afternoons

Professional development opportunities

Comprehensive benefits package

Job summary

Wiley is looking for a Website Content Strategist in Hoboken, New Jersey. This role will define the content strategy for their website, ensuring it attracts and retains visitors while aligning with brand standards.

The ideal candidate should have a strong background in digital marketing and SEO, with experience in managing content across decentralized teams. Responsibilities include overseeing content performance and collaborating with various stakeholders to enhance the user experience.

Qualifications

• Proven experience in website content strategy or digital marketing focused on inbound growth.
• Strong understanding of SEO and AEO concepts.
• Experience working in decentralized content environments.

Responsibilities

• Own the website content strategy to engage and convert target audiences.
• Collaborate on SEO best practices to drive organic traffic growth.
• Establish content governance standards for brand alignment.

Skills

Website content strategy

SEO best practices

Project management

Cross-functional collaboration

Analytical mindset

Tools

Content management systems (CMS)

Digital asset management systems (DAM)

Job description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role: We're looking for a Website Content Strategist who gets that a great website isn't just a brochure but it's actually a growth engine. The person will own setting the strategic direction for content across our website, turning it into a true inbound marketing channel that attracts the right audiences, moves them through the funnel, and keeps them coming back.

You'll sit at the intersection of content, SEO, and campaign strategy orchestrating what gets published, where it lives, and how it performs. And because many Line of Business (LoB) marketers are actively building pages and campaign content across the site, a big part of this role is making sure that decentralized activity is coordinated, consistent, and strategically sound. This isn't just about keeping the site tidy; it's about making sure every page is doing real work.

Key Responsibilities

Inbound Content Strategy & Management

• Own the website content strategy with a clear inbound marketing lens ensuring content actively attracts, engages, and converts target audiences rather than just informing them
• Develop and maintain website content architecture, including topic clusters and pillar content frameworks that drive organic discovery and support the full customer journey
• Manage a comprehensive content calendar integrating assets from brand, LoB, and creative studio teams
• Collaborate with the Web Experience Optimization team on cross-linking strategies that maximize content visibility, improve site authority, and guide users toward conversion
• Identify content gaps and coordinate with the right teams to fill them particularly in high-intent areas of the site

SEO & AEO Performance

• Collaborate with the website team to implement SEO best practices across the site, with a focus on driving measurable organic traffic growth
• Use keyword and prompt insights provided by the Web Experience Optimization team to inform content planning.
• Apply Answer Engine Optimization (AEO) principles across website content, structuring copy to be surfaced by AI-powered search tools. Note: AEO strategy and standards are defined by a dedicated team; this role is responsible for putting those guidelines into practice across the website
• Track, analyze, and report on content performance, using insights to continuously optimize what's working and fix what isn't
• Ensure content structure, placement, and formatting are all pulling in the same direction for search visibility with guidance from the Web Experience Optimization team

Content Governance & Enablement

• Partner with the digital marketing and web team, including UX, to co-develop page templates, content briefs, and structural guidelines that make it easy for LoB marketers to build campaign pages consistently and at scale (the web team owns the design and build; this role defines the content standards baked into them)
• Establish and maintain content governance standards across the site, ensuring that decentralized page creation by LoB teams doesn't come at the cost of brand alignment, or user experience
• Serve as the strategic content resource for LoB marketers building campaign pages reviewing, advising, and course-correcting where needed
• Conduct regular content audits specific to brand/messaging/content assets across LoB-created pages to identify gaps, inconsistencies, or performance issues, and feed those insights back into governance frameworks
• Create enablement resources, think guidance docs, onboarding materials, and intake processes, that help LoB teams understand and follow content best practices without needing to be hand-held every time

Cross-Functional Collaboration

• Partner with the Web Experience Optimization team to ensure content supports experimentation (A/B and multivariate testing), personalization strategies, and is informed by performance insights across audience segments
• Embed website strategy into broader campaign planning so the site is an active participant in marketing initiatives, not an afterthought
• Act as the go-to resource for LoB marketing teams building campaign pages, providing briefs and guardrails so they can move fast while making sound choices
• Partner with designers, developers, and stakeholders to ensure content is strategically placed and technically sound
• Work with the product marketing team on persona-based journey mapping to sharpen content distribution and relevance
• Coordinate with brand, product marketing, and LoB teams to maintain alignment and a coherent content experience across the site

Campaign & Content Integration

• Identify and act on strategic opportunities to use the website as a key campaign touchpoint and not just a landing destination
• Facilitate deployment of content assets from across the organization, ensuring they land in the right place for the right audience
• Maintain consistent messaging and user experience across the site
• Champion the website's role in inbound marketing internally, helping other teams understand how to best leverage it

Qualifications

• Proven experience in website content strategy, content operations, or digital marketing with a demonstrated focus on inbound or organic growth
• Strong understanding of SEO best practices and a working familiarity with AEO concepts (answer optimization, structured content, AI search visibility)
• Experience working in decentralized content environments and comfortable setting standards and enabling others, not just executing yourself
• Demonstrated ability to develop and execute customer journey-informed content strategy, including topic clustering and pillar content approaches
• Experience working with content management systems (CMS) and digital asset management systems (DAM)
• Analytical mindset who is comfortable using data to make decisions, report on performance, and optimize continuously
• Excellent project management, communication, and cross-functional collaboration skills
• Strategic thinker who can connect website content initiatives to broader marketing objectives and business outcomes

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere. We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives. Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [e-mail] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

Salary Range: 89,100 USD to 127,700