Website Optimization Manager & DTC Supplements

CWTCH CPG; Remote; USD 75,000 - 85,000; Full time

Job summary

A leading e-commerce company in the United States is seeking a detail-obsessed Webmaster / Website Optimization Manager to oversee the performance of their Shopify storefront. The responsibilities include monitoring site uptime, performance analytics, and ensuring high conversion rates. Requirements include 2+ years managing Shopify sites, strong SEO expertise, and experience with A/B testing and analytics tools. The role offers a salary range of $75,000 to $85,000 annually plus performance-based incentives.

Qualifications

• 2+ years managing Shopify e-commerce websites.
• Hands-on experience with SEO and Google Search Console.
• Experience implementing and analyzing A/B tests.

Responsibilities

• Monitor site uptime, checkout health, and critical user flows.
• Identify and resolve site issues affecting conversion and speed.
• Publish new product pages and update existing product information.

Skills

Shopify management

SEO

A/B testing

Data analysis

Troubleshooting

Tools

Google Analytics 4

Shopify Liquid

GA4

Job description

We are looking for a detail-obsessed, technically fluent Webmaster / Website Optimization Manager to own the performance of our Shopify storefront. This role is responsible for the health, speed, reliability, and conversion efficiency of the website.

You will live and breathe the site. From ensuring checkout never breaks, to shipping front-end CRO experiments, to identifying friction points through data, this role blends technical execution, analytics, and conversion optimization.

This is a hands-on role for someone who enjoys being in the weeds and takes pride in a fast, clean, high-converting website.

Key Responsibilities

Daily

• Monitor site uptime, checkout health, and critical user flows to ensure uninterrupted purchasing
• Identify and resolve site issues affecting conversion, speed, or usability
• Investigate and triage order, checkout, or payment errors in real time
• Track page load performance and flag regressions immediately
• Monitor conversion tracking accuracy across Meta, TikTok, and Google Ads (including pixel and CAPI integrity)
• Publish new product pages, update existing product information, and upload promotional banners for campaigns
• Review analytics to identify traffic patterns, conversion rates, and any unusual drops requiring attention
• Maintain SEO by fixing broken links, updating meta descriptions, and optimizing new content for search
• Set up, monitor, and analyze A/B tests on product pages, CTAs, or checkout flows
• Launch and QA campaign-specific landing pages for paid traffic with proper UTM structure and conversion tracking
• Review heatmaps and session recordings (e.g., Hotjar, Lucky Orange) to identify UX friction and CRO opportunities
• Document CRO test hypotheses, results, and learnings in a centralized testing repository

Monthly

• Deliver a website performance report covering conversion rates, site speed, traffic mix, and SEO trends
• Run full technical audits including crawls for indexation, duplicate content, and site structure issues
• Manage Shopify app updates and third-party integrations with proper testing and rollback plans
• Proactively identify site improvements that increase speed, usability, or conversion
• Coordinate with Email/SMS stakeholders on campaigns requiring landing page, site, or timing-specific updates
• Audit and optimize post-purchase flows including upsells, cross-sells, and thank-you page conversions
• Coordinate with Email/SMS stakeholders on campaigns requiring landing page, site, or timing-specific updates

Success Metrics

You'll be measured on your ability to maintain and improve:

Site Performance

• Page load speed under 2 seconds (or agreed KPI)
• 99.9%+ uptime
• Strong Core Web Vitals across mobile and desktop
• Stable checkout and order processing

Conversion Optimization

• Sustained improvement in overall conversion rate
• Higher add-to-cart and checkout completion rates
• Reduced cart abandonment
• Improved conversion by traffic source and device

SEO and Traffic Growth

• Growing organic traffic and impressions
• Improved keyword rankings for priority terms
• Clean indexation with minimal crawl errors
• Continuous on-page SEO improvements shipped monthly

Technical Health

• Fast resolution of Google Search Console errors
• Secure, stable site with no critical vulnerabilities

Integration & Ecosystem Management

• Subscription platforms
• Reviews and UGC tools
• Email and SMS integrations
• Post-purchase upsell and cross-sell tools
• Quiz and personalization tools
• Tracking, attribution, and CRO/testing platforms

Compliance & Legal Readiness

• Proper placement and visibility of FDA disclaimers across product and checkout pages
• Clear display of subscription terms prior to purchase
• Accurate implementation of Prop 65 warnings for California customers
• Baseline ADA/WCAG accessibility compliance across all site experiences

Security & Risk Management

• Maintain PCI compliance standards for payment processing
• Manage bot protection, fraud prevention, and abuse mitigation tools
• Implement and monitor backup and disaster recovery protocols
• Proactively identify and address site security vulnerabilities

Qualifications

• 2+ years managing Shopify e-commerce websites
• Shopify Liquid templating experience
• Hands-on experience with SEO and Google Search Console
• Strong working knowledge of GA4 or equivalent analytics tools
• Experience implementing and analyzing A/B tests
• Strong troubleshooting instincts and bias for action
• Data-driven decision maker with strong attention to detail
• Organized, methodical, and comfortable owning outcomes

Nice to Have

• AEO experience
• Core Web Vitals optimization experience
• Experience working in DTC Supplements
• Technical SEO knowledge including schema markup
• Experience with CDNs, caching, or performance tooling
• Understanding of UX and front-end best practices
• Experience working with CRO tools (e.g., Intelligems, Convert, VWO, etc.)

Compensation

$75,000–$85,000 per year base depending on experience, plus potential for performance-based upside tied to site conversion and performance improvements

CWTCH CPG is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.