Web Strategy & Optimization Lead

Fivetran; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical insurance (100% employer-paid)

RSU stock grants

Professional development

Team events

Cell phone stipend

Mental health resources

Job summary

Fivetran is seeking a strategic Staff Web Growth Marketing Manager to own the strategy for our high-impact web experiences. You will partner with Web Design, Product Marketing, Demand Gen, Brand, Product, Engineering, Analytics, and executives to drive measurable growth from concept to launch.

You will balance long-term planning with hands-on execution, building scalable experimentation and measurement frameworks, while directly writing requirements and leading cross-functional initiatives.

Qualifications

• Proven ability to develop and execute long-term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Write comprehensive BRDs to translate vision into strategic implementation plans.
• Balance strategic thinking with hands-on execution, driving initiatives from concept through launch, measurement and optimization.
• Expertise in behavioral analytics, experimentation strategy, conversion optimization, and turning insights into recommendations.

Responsibilities

• Define the long-term web growth strategy across Fivetran.com and other high-impact web experiences.
• Own end-to-end web growth initiatives from planning through launch and optimization.
• Drive alignment across complex initiatives balancing business impact, UX, and feasibility.
• Write BRDs to translate vision into implementation plans for cross-functional teams.
• Leverage analytics and user research to identify opportunities and optimize journeys.
• Develop experimentation roadmaps for key user journeys to improve acquisition and conversion.
• Collaborate with marketing, product, analytics, and leadership to influence priorities.
• Identify AI, personalization, and web tech opportunities to accelerate growth.
• Mentor teammates and raise the maturity of the web/marketing org.

Skills

Web growth strategy

BRD writing

Cross-functional leadership

Experimentation

Behavioral analytics

Data-driven decisions

Execution mindset

Tools

Webflow

Sanity

Optimizely

GA4

Amplitude

Looker

Microsoft Clarity

Jira

Figma

Excel/Sheets

Job description

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About Us

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data.

Together, we’re delivering the data infrastructure layer that helps organizations move, transform, and trust their data — from the moment data moves, through every transformation, to the context teams and AI systems rely on.

Fivetran helps organizations automate data movement across the systems, clouds, engines, and tools they rely on. dbt Labs pioneered analytics engineering, helping teams transform data into reliable, governed insights. Together, we support thousands of organizations as they build a trusted foundation for analytics, AI, and better business decisions.

As we bring our teams and technology together, we’re building on the strengths of both companies while continuing to deliver the products and experiences our customers know and trust. It’s an exciting time to join us: we’re creating a company with the scale, talent, and technology to help more organizations put their data to work with greater speed, confidence, and impact.

During this transition period, you may see references to both Fivetran and dbt Labs throughout our recruiting process as we integrate our teams, systems, and career sites.

About The Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies. We're looking for a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands‑on execution mindset. This role is responsible for defining and driving the strategy for our highest‑impact web experiences while independently leading complex initiatives from concept through launch, experimentation, optimization, and measurement.

As a senior individual contributor, you'll operate as the company's subject matter expert for web growth, partnering closely with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities, influence priorities, and deliver measurable business outcomes. Success in this role requires balancing long‑term strategic thinking with a willingness to dive deep into execution. You'll establish scalable frameworks for experimentation, measurement, and operational excellence while remaining closely connected to the work – writing requirements, analyzing data, launching experiments, and continuously improving customer experiences.

This is a hybrid full‑time position based out of our Philadelphia office, with two days per week in the office.

Technologies You’ll Use

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.

What You’ll Do

• Define the long‑term web growth strategy across Fivetran.com, getdbt.com, and other high‑impact web experiences. Align initiatives with company objectives, user needs, and measurable business outcomes.
• Own high‑impact web growth initiatives end‑to‑end, from strategic planning and requirements gathering through launch, optimization, and performance analysis. Partner with Web Design and Engineering to translate plans into real experiences.
• Drive alignment across complex and ambiguous initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities to make informed decisions and move work forward.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans that align cross‑functional teams and accelerate execution.
• Leverage behavioral analytics, user research, and market trends to identify opportunities, optimize user journeys, and inform strategic decisions.
• Develop and execute experimentation roadmaps across critical user journeys, including the Homepage, Navigation, Pricing, Signup, and other high‑impact experiences to improve acquisition, conversion, and pipeline.
• Partner with Product Marketing, Demand Generation, Brand, Product, Analytics, and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies, influencing roadmap direction and investment decisions that accelerate long‑term business growth.
• Mentor teammates and serve as a recognized subject matter expert, raising the strategic, operational, and execution maturity of the broader web and marketing organization.

Skills We’re Looking For

• Demonstrated ability to develop and execute long‑term web growth strategies that drive measurable business outcomes across acquisition, conversion, and pipeline generation.
• Proven ability to balance strategic thinking with hands‑on execution, independently driving initiatives from concept through launch, measurement, and optimization.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross‑functional leadership and influence, with experience aligning cross‑functional and executive stakeholders on complex and ambiguous initiatives.
• Strong prioritization skills, with the ability to evaluate tradeoffs, influence roadmap direction, and recommend investments based on business impact, scalability, and user needs.
• Experience creating scalable operational frameworks and documentation that improve organizational effectiveness and raise execution quality across teams.
• Excellent written and verbal communication skills, with the ability to independently present recommendations, business cases, and strategic insights to senior leadership and executive stakeholders.

Bonus Skills

• Experience marketing technical B2B SaaS, enterprise software, or developer‑focused products.
• Experience leveraging AI to accelerate marketing workflows and operational efficiency while applying sound judgment and governance.
• Passion for mentoring peers and establishing scalable best practices across a team.

Perks And Benefits

• 100% employer‑paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year‑end Global Week of Rest, and volunteer days off.
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team‑building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self‑guided mindfulness exercises for all covered employees and their covered dependents.

*May vary by country and worker type - please reach out to your recruiter for more information

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high‑quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world‑class company to better serve our customers, our people and our communities.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability.