Web Strategy Director

Fireblocks Inc.; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

A technology company is looking for a Web Strategy Director to lead the vision and execution of its web presence. The role involves developing a data-driven strategy to enhance demand generation, managing key metrics like traffic and conversion rates, and overseeing enterprise SEO strategies. The ideal candidate has over 8 years of experience in web strategy and proven leadership skills. This opportunity offers a chance to significantly impact the company's web initiatives.

Qualifications

• 8+ years of web strategy experience, with at least 3 years in leadership roles.
• Proven success in managing enterprise websites impacting revenue.
• Expertise in SEO with a successful track record.

Responsibilities

• Develop and implement a data-driven web strategy for demand generation.
• Manage web metrics, including traffic and conversion rates.
• Oversee SEO strategies and drive web initiatives utilizing AI.

Skills

Web strategy expertise

SEO knowledge

Data-driven decision making

Leadership experience

Tools

CMS platforms

Web analytics

Web development technologies

Job description

A company is looking for a Web Strategy Director to lead the vision and execution of its web presence.

Key Responsibilities

• Develop and implement a data-driven web strategy to enhance demand generation and optimize user journeys
• Manage key web metrics, including traffic, conversion rates, and revenue attribution
• Oversee enterprise-level SEO strategies and drive web initiatives utilizing AI-native discovery channels

Required Qualifications

• 8+ years of web strategy experience with at least 3 years in leadership roles
• Proven success in managing enterprise websites that significantly impact revenue
• Expertise in SEO with a track record of improving organic search performance
• Experience with AI optimization strategies and emerging search technologies
• Advanced knowledge of CMS platforms, web analytics, and web development technologies