Web Strategist

neteffects; Oakland (CA); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Web Strategist for a 5-month contract, fully remote. This role involves defining web strategy, optimizing the user funnel, collaborating with various teams, and implementing performance-driven initiatives to enhance the online experience for users. The ideal candidate will have extensive marketing experience and a strong understanding of web standards, alongside a bachelor's degree.

Benefits

Health insurance

Dental insurance

Vision insurance

Life insurance

Retirement plan

Qualifications

• 7+ years of experience in marketing.
• Knowledge of web standards and optimization.
• Experience optimizing websites and user funnels.

Responsibilities

• Drive web strategy and define goals across all web surface areas.
• Develop and implement web initiatives with business performance focus.
• Collaborate with cross-functional teams to optimize web experiences.

Skills

Marketing

Web optimization

Conversion rate optimization

SEO fundamentals

Web analytics

Education

Bachelor's degree

Job description

Web Strategist
5 month contract
100% Remote
Pay Range: $100.00 - $140.00 W2

The Growth team is Square’s key growth engine and a sole driver of our holistic public web experience. We are looking for a strategic and experienced web strategist to join our team to work on international web projects and select US web projects.
You will collaborate with cross-functional peers to create and optimize compelling, effective, and innovative web experiences that deliver impactful results for our sellers and support the growth of the business. This includes contributing to the design and optimization of the Square public web experience across key stages of the seller journey
You will work closely with stakeholders across Product Management, Product Marketing, International Marketing, Communications, Brand, Demand Generation, Marketing Analytics, and Creative to support and improve web experiences. This role reports to the Head of Product for Acquisition.

Drive web strategy for Square in partnership with Growth Product and Marketing to define goals, objectives and KPIs across all of Square’s web surface areas. In partnership with the Product and Web Strategy Leads, you will be responsible for hitting key KPIs for Public Web across the entire business; and developing a vision and strategy for the channel that achieves the best seller experience both through short term optimizations and long term growth.

Develop and implement web initiatives alongside partner teams with an eye towards business performance and conversion while upholding Square’s brand equity
Contribute to the strategy and optimization of critical website pages and flows
Shepherd best practices based on web tests and overall web strategy best practices across the entire Square org.

Partner with SEO on overall site performance, goals, and opportunities to optimize around organic search; including overall site architecture and page content.
Collaborate with Product to drive the Public Web team product roadmap
Partner with Analytics and Experimentation on web measurement tool strategy, implementation, and usage across the Public Web team to inform broader web strategy and optimizations.

Work with User Research and Insights to lead customer-based research requirements
Employ outside-in perspective with regular user testing, voice of the customer research to inform design solutions and iterative optimization
Use analytics to manage performance and identify traffic patterns to improve conversion
Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term)

You Have
7+ years of experience in marketing with an understanding of web standards and optimization
Experience identifying target audiences and building website experiences that inform and motivate users to encourage them to move through the funnel
Experience optimizing and testing websites, landing pages, and the user funnel with a expertise in conversion rate optimization
Knowledge of web analytics and goal setting
Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
Knowledge of best practices for modern B2B websites
Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
Big Pluses
Experience working with a content marketing team, or on projects that take a content marketing approach
Experience in marketing automation tools and SFDC
Previous experience in B2B marketing, with a focus in SaaS

Bachelor's degree required

Benefits:
Health insurance
Health savings account
Dental insurance
Vision insurance
Flexible spending accounts
Life insurance
Retirement plan

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.