Web Strategist

New Breed; Burlington, Northern (VT, KY); Hybrid; USD 70,000 - 100,000; Full time

Job summary

New Breed is seeking a thoughtful Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance.

This remote-friendly role requires 3–5 years of agency experience in web strategy or digital project management, strong CMS knowledge (HubSpot, WordPress), and the ability to articulate insights to clients and cross-functional teams.

Qualifications

• 3–5 years of agency experience in client-facing web strategy
• Independent ownership of a portfolio of concurrent clients
• Develop wireframes and content outlines grounded in user experience and business goals
• Strong CMS knowledge (HubSpot, WordPress) and web functionality
• Proficiency with design/proto tools (Sketch, Figma, InVision) and project management tools
• Excellent communication and stakeholder management
• Proactive, collaborative mindset with curiosity about trends

Responsibilities

• Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross-functional execution
• Conduct website audits using analytics tools and translate findings into actionable strategy
• Develop wireframes and content outlines rooted in user experience and business outcomes
• Collaborate with designers, developers, and other strategists to deliver high-impact digital experiences
• Track site performance and contribute to ongoing optimization recommendations
• Build strong client relationships and help resolve challenges throughout the project lifecycle

Skills

Agency web strategy

Client communication

Cross-functional collaboration

Problem-solving

Analytical mindset

Tools

HubSpot

WordPress

Sketch

Figma

InVision

Kantata

Job description

New Breed enables you to deepen your skills and do meaningful work with a tangible impact on customers across dozens of industries. Come and help shape the HubSpot ecosystem alongside some of the brightest minds in strategy and technology.

Thrive on an award-winning, inclusive, innovative team.

Working at New Breed brings out resilience, open-mindedness and high performance in every team member. Striving as a single unit to unlock meaningful growth for our customers, you and your peers at New Breed will come together from different roles and seniority levels to innovate in a transparent, adaptable environment that maximizes professional growth — and lean into the strengths and skills that amplify your talent and make an impact on our customers. Working at New Breed means joining a team that is consistently recognized for putting people first.
Over the past several years, we've earned multiple Comparably awards for Company Culture, Compensation, CEO Leadership, Career Growth, and Employee Happiness, reinforcing our commitment to building an environment where employees can do their best work and grow their careers.

Hybrid work opportunities, plus
a world-class headquarters.

A remote-friendly team with roots in Vermont, New Breed offers the opportunity to work remotely from select states or join your peers at the Hula Innovation Center , our state-of-the-art Burlington, VT headquarters. No matter where your office is, we create intentional connectivity opportunities throughout the year.

New Breed is growing. Are you with us?

There's never been a better time to join the HubSpot ecosystem — and no better place to be than New Breed. We’re seeking talented professionals at every career level to capitalize on the $26 billion market before us. You’ll enjoy growth opportunities, incredible benefits and the opportunity to drive serious results for our customers — and your career. Check out our open positions below.

Check out our open positions.

Position:Web Strategist

Location: Remote

Remote Status: Remote

Job Id:473

# of Openings:1

Web Strategist (Future Opportunity)
Position Summary

We’re seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance.
This role is ideal for someone who thrives on problem-solving, cross-functional collaboration, and helping clients find clarity through informed strategy and clear communication. You’ll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn’t involve hands-on design or coding, a strong technical understanding and user-centered mindset are key.
Key Responsibilities

• Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross-functional execution
• Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) and translate findings into actionable strategy
• Develop wireframes and content outlines rooted in user experience and business outcomes
• Collaborate with designers, developers, and other strategists to deliver high-impact digital experiences
• Track site performance and contribute to ongoing optimization recommendations
• Build strong client relationships and help resolve challenges throughout the project lifecycle

Milestones for Success
Within 60 Days:

• Complete onboarding and become familiar with New Breed’s tech stack and internal team structure
• Earn required certifications aligned with New Breed’s HubSpot Partner status and accreditations
• Contribute to web strategy initiatives while building fluency in tools, team dynamics, and project delivery processes

Within 3 Months:

• Independently lead website strategy engagements from discovery through delivery, including client communication, wireframes, and performance audits
• Collaborate closely with development teams to ensure accurate implementation of strategic recommendations

Within 1 Year:

• Propose process improvements that streamline workflow and improve the client experience
• Contribute thought leadership and mentorship within the team through shared learning and insight
• Drive measurable improvements to client websites through strategic direction and collaboration

Required Qualifications

• 3-5 years of agency experience in a client-facing web strategy, UX, or digital project management role
• Proven independent ownership of a portfolio of concurrent clients.
• Skilled in developing wireframes and content outlines grounded in user experience and business goals
• Strong understanding of CMS platforms (e.g., HubSpot, WordPress) and web functionality
• Proficiency with tools like Sketch, Figma, InVision, and Kantata (or similar project management tools)
• Analytical mindset with the ability to translate performance data into action
• Excellent communication and stakeholder management skills
• Proactive, collaborative, and curious — eager to stay current with trends
• Alignment with New Breed’s core values and a team-first mindset