Web Merchandiser

Colgate; Overland Park (KS); Hybrid; USD 96,000 - 137,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid parental leave

Disability coverage

401(k) with company match

Vacation and holidays

Job summary

Colgate-Palmolive’s Hill’s Pet Nutrition unit seeks a Web Merchandiser to own end-to-end digital shopping experiences. You will drive findability, engagement, and loyalty across digital channels through data-driven decisions.

The role emphasizes taxonomy optimization, cross-sell/upsell opportunities, and dynamic customer journeys, with a focus on conversion and site health.

Qualifications

• 3+ years translating web analytics into clear, strategic growth initiatives.

Responsibilities

• Ecosystem optimization: manage site taxonomy, navigation, and on-site traffic to maximize findability and conversions.
• Plan and execute A/B tests and cross-sell/upsell strategies to elevate customer lifetime value.
• Monitor and report web performance to uncover actionable insights for business growth.
• Collaborate with cross-functional teams to deliver high-impact digital campaigns on schedule.
• Own data-driven experimentation and personalization roadmap for digital experiences.

Skills

Web Analytics

Google Analytics

CMS

PIM

DAM

Job description

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Relocation Assistance Offered Within Region

Job Number#175389 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

As the Web Merchandiser at Hill’s Pet Nutrition, you will own the end-to-end execution and optimization of our digital shopping experience. Your core mission is to create a seamless, high-converting digital ecosystem by driving findability, frictionless engagement, and customer loyalty across our digital channels

In this role, you will bridge the gap between user behavior and business growth—combining data-driven insights with strategic execution to optimize site taxonomy, cross-sell/upsell opportunities, and dynamic customer journeys.

Key Responsibilities:

• Ecosystem Optimization: Manage site taxonomy, click-flow navigation, attribution, and on-site traffic to maximize findability and conversion.
• Testing & Personalization: Plan and execute A/B testing and cross-sell/upsell strategies to elevate customer lifetime value and brand loyalty.
• Data & Performance Tracking: Monitor, analyze, and report on quantitative and qualitative web behavior to uncover actionable insights.
• Cross-Functional Collaboration: Partner with cross-functional teams to bring high-impact digital campaigns to life on schedule.
• Product Information Management:
  • Ongoing optimization, monitoring and refinement of our product data for our owned
    web properties, working without our PIM/DAM system.
• Continuous execution to support various campaign objectives, overall health and
  accuracy of site content, and collision testing for broken site experiences across our
  consumer properties.
  o Site usability enhancements to increase conversion and improve the overall customer
  journey experience.
• Strategic Development:
  • Collaborate with cross-functional teams to determine how to continuously optimize
    digital engagement experiences through utilization of UX and CX design principles.
    o Own our experimentation and personalization roadmap by designing data-driven A/B
    testing strategies, executing campaigns, and training cross-functional partners on best
• Data-Driven Mindset: 3+ years translating web analytics into clear, strategic growth initiatives.
• Technical & Platform Proficiency: Hands-on experience with Google Analytics, CMS, PIM, and DAM platforms.

Experience with Google Analytics, CMS, PIM, and DAM platforms.

• Extract insights from large datasets and generate accurate reports for making effective business decisions.

Preferred Requirements:

• Teamwork/ Collaboration - required or dependent on other functions to align on tests and collaborate with other team members
• Analysis/ Decision Making - gaining insights from the data that is pulled.

Compensation and Benefits

Salary Range $96,000.00 - $137,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).
• Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here .

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