Mgr Digital Shelf

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 97,000 - 137,000; Full time

Benefits offered by this job

Relocation assistance

401(k) matching

Job summary

Hill’s Pet Nutrition, part of Colgate-Palmolive, seeks a Digital Shelf Associate to own the brand presence across eCommerce touchpoints and drive conversion on major retailer sites. You’ll craft the shopper journey, ensuring a best-in-class brand experience and seamless PDP content to maximize performance.

You’ll report to the U.S. Marketing function and collaborate with Brand, Sales, and Supply Chain teams to ensure 100% readiness of images, copy, and keywords for all product launches and

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• Minimum 3 years of experience in eCommerce, digital marketing or category management.
• Preferred skills include PIM/DAM, digital shelf analytics, and cross-functional collaboration.

Responsibilities

• Own Digital Shelf Performance & Analytics: track KPIs and conduct audits.
• Develop GEO and AIO readiness plans for AI shopping.
• Drive PDP optimization, content strategy, and mobile-first assets.
• Lead digital execution for New Product Launches and updates.
• Manage retailer relationships and vendor costs/SOWs.

Skills

Communication skills

Interpersonal skills

Analytical mindset

Creative / innovative

Adaptability in fast-paced environment

Education

Bachelor's degree in Marketing/Business

Master's degree or MBA

Tools

PIM/DAM systems

Syndication platforms

Digital shelf analytics tools

Microsoft Office Suite

Google Workspace

Profitero

Revuze

SimilarWeb

Job description

Relocation Assistance Offered Within Country

Job Number #175634 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

Hill’s Pet Nutrition is seeking a Digital Shelf Associate to sit at the intersection of eCommerce, Marketing, and Data Analytics. Reporting into the U.S. Marketing function, this role owns our brands' presence across all eCommerce touchpoints to drive conversion across major retailer sites. You will be the architect of the shopper's journey, making it exciting to ensure every click leads to a seamless, persuasive, and best-in-class brand experience. The single most important outcome for this position is maximizing conversion rates by optimizing Product Detail Pages (PDPs) and managing digital shelf performance monitoring.

Responsibilities:

• Own Digital Shelf Performance & Analytics: Own and manage Digital Shelf Scorecards to track KPIs (Share of Voice, Placement, In-Stock Rates, Content Integrity), using tools to conduct competitive audits and translate data into actionable insights for brand growth goals.
• Develop Agentic Commerce Readiness Plans: Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) - like Alexa for Shopping - are the future of retail. Establish a concrete, specific action plan to make our digital shelf optimal for AI search.
• Drive PDP Optimization & Content Strategy: Execute retailer-specific copy optimization with agentic commerce best practices, manage PIM record integrity, deploy enhanced content (A+ Content, Rich Media, Brand Stories), and collaborate with Agency and Brand teams for mobile-first asset deployment.
• Lead Digital Execution for New Product Launch (NPL) and Product Updates: Lead digital execution for all New Product Launches and Product Updates, ensuring 100% readiness across images, copy, and keywords by the "Go-Live" date in partnership with Sales and Supply Chain teams. Prioritize workload to address our Brand Growth Plans and business commitments, aligning with Hill’s Division and C-P best practices.
• Manage Retailer and Vendor Relationships: Partner with key retailer teams to deliver tailored digital shelf solutions and collaborate with Procurement to manage vendor relationships, optimize processes, and review costs/SOWs.

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 3 years of experience in eCommerce, Digital Marketing, Category Management or related experience

Preferred Qualifications:

• Proficiency in PIM/DAM systems, syndication platforms, and digital shelf analytics tools
• Proficiency in Microsoft Office Suite and Google Workspace tools
• Results-oriented with a strong passion for driving growth in the retail sector
• Ability to thrive and advocate focus in a fast-paced and dynamic environment
• Excellent communication and interpersonal skills, with the ability to influence and storytell across all levels of the organization
• Innovative and creative, always looking for new ways to engage shoppers and drive brand success
• Analytical mindset with a proven ability to turn feedback and coaching into strategic action
• Experience with retail media platforms and analytics tools such as Profitero, Revuze, or SimilarWeb
• Previous experience in the Consumer Packaged Goods (CPG) industry
• Master’s degree or MBA

Compensation And Benefits

Salary Range $96,800.00 - $137,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

For additional Colgate terms and conditions, please click here.