Web Merchandiser

Colony Brands, Inc.; Monroe (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Colony Brands, Inc. is seeking a Web Merchandiser to enhance product visuals and optimize site presentation. The role focuses on creating consistent brand displays, updating descriptions and pricing, and coordinating with Ecommerce, Brand and Creative teams to drive sales.

The ideal candidate brings 2+ years of digital marketing and ecommerce experience, plus a Bachelor's degree in a related field and familiarity with CMS and web analytics tools.

Qualifications

• 2+ years of experience in digital marketing and ecommerce.
• Bachelor’s degree in Business, Merchandising, Marketing or related field.
• Experience with CMS and web analytics tools.

Responsibilities

• Curating and optimizing the visual presentation of products on sites to enhance user experience.
• Auditing website content and navigation for accuracy and consistency.
• Tracking performance metrics to assess ecommerce merchandising effectiveness.
• Managing product descriptions, pricing, and promotional banners.
• Collaborating with Ecommerce, Brand, and Creative teams to align merchandising with goals.

Skills

Digital marketing

Attention to detail

Organizational skills

Creative thinking

Education

Bachelor's degree in Business/Merchandising/Marketing or related field

Tools

CMS

Web analytics tools

Job description

Are you passionate about crafting visually stunning online experiences? Do you have a knack for driving sales through strategic web merchandising? We're looking for a creative and detail-oriented Web Merchandiser to join our dynamic team!

What You’ll Do

Responsibilities

• Curating and optimizing the visual presentation of products on sites to enhance the overall user experience. This includes selecting product imagery, arranging product displays and ensuring consistency to brand guidelines.
• Conducting regular audits of website content and navigation structure to ensure accuracy and consistency for optimal customer experience. This involves creating logical product categories and subcategories based on product attributes and customer preferences.
• Tracking key performance metrics to assess the effectiveness of ecommerce merchandising strategies. This includes analyzing data to identify trends, opportunities, and areas for improvement in website performance and user engagement.
• Managing and updating website content, including product descriptions, pricing information, and promotional banners.
• Collaborating closely with the Ecommerce, Brand and Creative teams to ensure alignment of merchandising efforts with overall business goals.

Qualifications

We need a creative professional with 2+ years of experience in digital marketing. Ideally you will have a Bachelor’s degree in Business, Merchandising, Marketing or a related field and 2+ years of ecommerce experience. In addition, we are looking for:

• Proficiency in web analytics tools and content management systems
• Strong understanding of ecommerce principles and best practices
• Excellent attention to detail and organizational skills
• Creative thinking and problem-solving skills