Web Experience Manager

NCCER; Town of Florida (NY); On-site; USD 75,000 - 110,000; Full time

Job summary

NCCER seeks a Website & Digital Experience Manager to lead NCCER.org’s performance, structure, and user experience. The role is hands-on, blending strategy and execution within WordPress and HubSpot, with tools like FullStory, Figma, and Markup to update content and optimize journeys.

Based in Gainesville, FL, you’ll collaborate across marketing and leadership to improve navigation, conversion, and accessibility while ensuring consistent brand standards and reliable analytics across devices.

Qualifications

• Bachelor’s degree in marketing or related field.
• 3–6 years of experience managing or optimizing WP websites in an agency or multi-domain organization.
• Hands-on experience with HubSpot (forms, workflows, CRM integration, or marketing automation).
• 3–5 years of WordPress technical experience such as theme customization and plugin management.
• Strong understanding of Technical SEO Best Practices.
• Working knowledge of GA4 and Google Tag Manager.
• Experience using behavioral analytics tools such as FullStory, Hotjar, or similar.
• Familiarity with Figma, Markup and Trello.
• Knowledge of HTML/CSS and website performance best practices.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities and collaborate across teams.

Responsibilities

• Manage day-to-day updates and ongoing improvements to NCCER.org and related domains.
• Own and optimize HubSpot integration including forms, workflows, and lead capture.
• Implement on-page and technical SEO to boost visibility for construction training and certification.
• Collaborate with designers using Figma to iterate on layouts and user flows.
• Improve navigation, landing pages, and conversions for key audiences.
• Ensure site accessibility (ADA/WCAG) and responsive performance.
• Maintain Google Tag Manager and GA4 for accurate data and reporting.
• Work with stakeholders and vendors to continuously improve site design and effectiveness.

Skills

WordPress

HubSpot

GA4

Google Tag Manager

FullStory

Figma

Markup

Trello

HTML/CSS

SEO

UX

Analytics

Conversion Optimization

Accessibility

Education

Bachelor's degree in marketing or related field

Tools

WordPress

HubSpot

GA4

GTM

FullStory

Hotjar

Figma

Markup

Trello

HTML/CSS

Job description

Description

We’re looking for a Website & Digital Experience Manager to lead the performance, structure, and user experience of NCCER.org.

This is a hands‑on role for someone who enjoys both strategy and execution—especially within a modern marketing tech stack. You’ll work extensively within WordPress and HubSpot and leverage tools like FullStory, Figma, and Markup to update content, create new content pages and product sections, understand user behavior, optimize journeys, and help improve conversion.

This is an in‑office position based in Gainesville, FL. We believe close, in‑person collaboration across marketing, content, and leadership teams is key to building and maintaining a high-impact digital experience.

Key Responsibilities

• Website Management & Optimization Manage day-to-day updates and ongoing improvements to NCCER.org and our other domains ensuring content is accurate, current, and aligned with brand standards.
• HubSpot & Marketing Integration Own and optimize the website’s integration with HubSpot, including forms, workflows, lead capture, list segmentation, and marketing automation support.
• SEO/AEO & Content Performance Implement on-page and technical SEO best practices to increase visibility for construction training, certification, and career-related searches.
• UX & Design Collaboration Partner with designers using tools like Figma to iterate on layouts, components, and user flows.
• User Experience & Conversion Optimization Improve how key audiences—contractors, educators, students, and our partners—find information and take action through better navigation, landing pages, and ongoing experimentation.
• Accessibility & Performance Help ensure the site is mobile‑friendly, accessible (ADA/WCAG), and performs reliably across devices.
• Analytics & Tracking Maintain and enhance Google Tag Manager and GA4, ensuring accurate tracking, clean data, and actionable reporting
• Collaboration & Continuous Improvement Work closely with internal stakeholders and external vendors to continuously improve the site’s design, functionality, and effectiveness.

Requirements

• Bachelor’s degree in marketing or a related field
• ~3–6 years of experience managing or optimizing WP websites in an agency or multi-domain organization
• Hands‑on experience with HubSpot (forms, workflows, CRM integration, or marketing automation)
• 3-5 Years of WordPress technical experience such as theme customization and plugin management
• Strong understanding of Technical SEO Best Practices
• Working knowledge of GA4 and Google Tag Manager
• Experience using behavioral analytics tools such as FullStory, Hotjar, or similar
• Familiarity with Figma, Markup and Trello
• Knowledge of HTML/CSS and website performance best practices
• Strong analytical and problem‑solving skills
• Ability to manage multiple priorities and collaborate across teams

Nice to Have

• Experience with A/B testing or experimentation platforms
• Experience working with external developers or agencies
• Exposure to eCommerce platforms

What Success Looks Like

• NCCER.org becomes easier to navigate, more engaging, and more effective at converting visitors as measured by key site engagement metrics
• Major programs and new product initiatives are supported and well represented within the NCCER digital ecosystem
• Key audiences can quickly find relevant information and take action
• HubSpot integrations and workflows support stronger lead capture and marketing performanceUser behavior insights (FullStory, analytics) directly inform ongoing improvements
• Website data provides clear insights to guide marketing decisions

NCCER is an equal opportunity employer. No one shall be denied employment or opportunity based on race or color, sex, age, national origin, religion, physical or mental disability, veteran’s status, marital status, gender identity or sexual orientation. NCCER also provides reasonable accommodations to individuals with disabilities and bona fide religious beliefs, provided that such accommodation does not constitute an undue hardship on the Company.