Web Experience Manager

Avature; Morrisville (NC); Remote; USD 130,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Global Digital Marketing Manager, where you'll lead innovative marketing strategies that propel the brand forward. This role offers a unique opportunity to shape the digital landscape for a major player in technology, focusing on web, email, and social media marketing. You'll collaborate with cross-functional teams to create impactful campaigns, leveraging data analytics to drive success and optimize engagement. If you're passionate about digital marketing and eager to make a significant impact in a dynamic environment, this position is perfect for you. Embrace the challenge and be part of a team that values creativity and results.

Qualifications

• 5-7 years of marketing experience with a focus on digital strategies.
• Strong data analytics capabilities and experience with marketing tools.

Responsibilities

• Lead global digital marketing strategy and execution for Lenovo's solutions.
• Drive website, email, and social media marketing efforts.

Skills

Digital Marketing Strategy

Data Analytics

Email Marketing

Social Media Marketing

Project Management

Web Design Principles

Communication Skills

Creative Problem Solving

Education

Bachelor's degree in Marketing

Relevant field degree

Tools

Marketing Automation Tools

Adobe Software

Digital Marketing Tools

MS Word

MS Excel

MS PowerPoint

Job description

* United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.

Description and Requirements

The Role:

This is an opportunity to be a part of a growing business group, Solutions & Services Group (SSG) at Lenovo, which will be responsible for transforming Lenovo’s business and shaping the future of the company. We are looking for a highly motivated, results-driven and data-driven global digital marketing manager with a proven track record of driving global digital marketing from strategy to activation, including web, search, social marketing, digital content planning, email marketing, analytics, and marketing automation.

This role will be responsible for establishing the end-to-end digital marketing capabilities and strategy that aligns with the needs and goals of the businesses. They will be at the forefront of new company-wide initiatives to transform Lenovo as a solutions and services leader in the digital space.

Responsibilities Overview:

• Lead Lenovo solutions and services’ website marketing strategy, planning, activation, and execution globally
  • Drive SSG’s Website experience across our global website channels including Lenovo.com, Lenovo Tech Today, and more.
  • Support the product development roadmap, with the creation of new pages and web content.
  • Develop a masthead navigation strategy that reflects the services and solutions hierarchy of the company.
  • Cooperate with other teams to include a solid presence of our services and solutions on hardware pages.
  • Represent the SSG group in the digital strategy committees.
  • Website optimization and search engine optimization for Lenovo’s solutions and services business overall.
• Drive social media marketing strategy, content, and execution
  • Social media content creation for solutions and services.
  • Drive social media strategy for events, campaigns, customer references, etc.
  • Influence on customer journey and how to engage with audiences by platform.
  • Work across internal teams and across social accounts.
• Drive email marketing for the business including email campaigns, design (A/B testing), marketing automation, etc.
  • Work with web and Lenovo.com teams on SSG-related email campaigns.
  • Work closely with events and campaign team on email marketing activations.
• Lead analytics, insights and research
  • Website analytics, social media insights, email analytics, etc.
  • Develop and lead the implementation of the longer-term data and analytics capability.
  • Establish best practices around the use of data and analytics to inform marketing effectiveness.
• Work with product and offering teams closely to better support prioritization in our digital marketing activations.
• Maintain consistent brand messaging and experience throughout all platforms.
• Work with cross-functional global teams to build a solutions-centric global campaign architecture.
• Work closely with marketing and business leaders in SSG to translate business goals into meaningful digital campaigns.
• Project manage campaigns with the help of external agency partners.
• Be accountable for setting and managing to ambitious KPIs.
• Support and provide inputs into sales and business development teams.

Position Requirements:

• Bachelor’s degree in marketing, digital, advertising, business or relevant field.
• 5-7 years of relevant marketing experience.
• Experience using marketing automation and digital tools.
• Data analytics and insights capabilities.
• Deep knowledge of web design principles.
• Experience leading engagements with marketing agency partners.
• Proficient in photo and video editing software such as Adobe.
• Experience working on content creation.

Preferred Qualifications:

• Strong communications skills, both written and verbal in English.
• Strong organization and proven project management skills.
• Strategic thinker and creative problem solver.
• Highly organized with strong attention to detail.
• Proficient with MS Word, Excel, PowerPoint, Digital Marketing Tools, & More.

The base salary range budgeted for this position is $130k - $150k. Individuals may also be considered for bonus and/or commission.

In compliance with Colorado's EPEWA, the expected Application Deadline for this position is 1/31/25.

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We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment.