Web & Digital Content Specialist

Payroc; San Juan (PR); On-site; USD 65,000 - 90,000; Full time

Job summary

Payroc is seeking a Web & Digital Content Specialist to manage Dynamics Payments' websites and digital properties. You will drive CMS updates, landing pages, and conversion optimization while collaborating with Marketing, Product, and Sales to ensure brand-aligned content.

You will implement GA4 tracking, optimize SEO, and support design needs with Figma and Adobe tools. Fluency in English and Spanish is required, with on-site work in San Juan, Puerto Rico scheduling.

Qualifications

• 3+ years in website management within marketing or digital environments.
• Strong CMS experience with HubSpot, WordPress, Webflow or similar.
• Experience in B2B SaaS, fintech, or payments domains preferred.
• Knowledge of GA4, GTM, and UTM tracking for campaign measurement.
• Fluent in English and Spanish.

Responsibilities

• Website & CMS management: update and troubleshoot content using CMS platforms.
• Landing page development to support campaigns and lead goals.
• Conversion optimization of CTAs, forms, and journeys.
• Digital tracking & analytics with GA4, GTM, and UTMs.
• SEO strategy and on-page optimization for organic performance.
• Digital QA to fix broken links and mobile issues before go‑live.
• Design support for web and campaigns using Figma/Adobe/Canva.
• Collaborate with Marketing, Sales, Product, IT, and agencies.
• Monitor and report website and campaign performance.

Skills

Bilingual: Spanish & English

Conversion rate optimization

CMS content management

Cross-functional collaboration

Design collaboration

Education

Bachelor's degree in Marketing, Communications, Web Development, or related field

Tools

HubSpot CMS

WordPress

Webflow

GA4

Google Tag Manager

UTM tracking

Figma

Adobe Creative Suite

Canva

Job description

Title

Web & Digital Content Specialist (Graphic Designer)

Marketing

Reports To

Marketing Manager

Overview

Payroc is seeking a detail-oriented Web & Digital Content Specialist (Graphic Designer) to join our growing marketing team. In this role, you'll own the day-to-day management, maintenance, and optimization of Dynamics Payments' websites and other digital properties. You'll work closely with marketing, product, and sales teams to ensure our web presence stays accurate, current, and aligned with brand and messaging standards. Help us transform ideas into compelling visual experiences that strengthen our brand, engage customers, and support revenue growth.

Why Join Us?

This is more than a production design role. You'll have the opportunity to influence how Dynamics Payments tells its story, build campaigns seen by thousands of businesses, collaborate with experienced marketers, and help shape the visual identity of a growing brand. We value creativity, initiative, and new ideas, and we're looking for someone who wants to grow their web and content expertise alongside our marketing team.

Key Responsibilities

• Website & CMS Management: Independently manage, update, and troubleshoot website content and layout using HubSpot CMS, WordPress, Webflow, or similar platforms, including page creation, modules, templates, and forms.
• Landing Page Development: Build and optimize landing pages to support campaigns, ensuring strong structure, clear CTAs, and alignment with lead generation goals.
• Conversion Optimization: Analyze and improve website performance, including CTAs, forms, user journeys, and overall digital experience to drive higher conversion rates.
• Digital Tracking & Analytics: Implement and validate tracking using GA4, Google Tag Manager, and UTM parameters; ensure campaigns and website actions are being measured accurately.
• SEO Strategy & Execution: Apply advanced on-page SEO practices, including metadata, page structure, internal linking, and image optimization, while identifying opportunities to improve organic search performance.
• Digital Quality Assurance: Proactively identify and resolve broken links, outdated content, formatting inconsistencies, and mobile/responsive issues before pages go live.
• Design Support for Digital Execution: Create and adapt web graphics, banners, email templates, and campaign assets using Figma, Adobe Creative Suite, or Canva to support digital initiatives.
• Cross-Functional Collaboration: Partner with Marketing, Sales, Product, IT, and external agencies to manage requests, prioritize competing initiatives, and keep digital projects moving forward.
• Performance Reporting: Monitor and report on website and campaign performance, using data to inform ongoing optimization decisions.

Qualifications

• Bachelor's degree in Marketing, Communications, Web Development, or a related field (or equivalent experience).
• 3+ years of professional experience managing websites in a marketing or digital environment, with demonstrated independence in page creation and content maintenance.
• Some relevant experience in B2B, SaaS, fintech, or payments industries, particularly managing websites built to generate qualified leads and support sales teams.(preferred).
• Strong hands-on CMS expertise (HubSpot CMS, WordPress, Webflow, or similar), including modules, templates, and form building.
• Proven experience with conversion rate optimization, including landing pages, CTAs, and user journey improvements.
• Working knowledge of GA4, Google Tag Manager, UTM tracking, and campaign measurement validation.
• Solid understanding of technical and on-page SEO, including metadata, internal linking, and image optimization.
• Strong attention to detail with experience conducting digital QA across desktop and mobile.
• Comfortable using design tools (Figma, Adobe Creative Suite, or Canva) to support web and campaign execution.
• Excellent communication and prioritization skills, with experience managing multiple stakeholders and requests simultaneously.
• Fully Bilingual: Spanish and English.

Working Conditions:

• On site: 8-hour shift.
• Extensive desk-based work, including prolonged periods of computer use and administrative tasks.
• Frequent interaction with marketing, product and sales team.

Travel

• NA

Job Classification

• Non- Exempt

Equality:

At Payroc we are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individuals’ qualifications without regard to race, color, religion, national social or ethnic origin, sex, age, physical, mental, or sensory disability, sexual orientation or any other status protected by the laws regulation in the location we operate. Payroc does not tolerate discrimination or harassment based on any of these characteristics.

Payroc is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources Department at [e-mail].

Compensation and Benefits

Our compensation reflects the cost of labor across various geographic markets, including Puerto Rico. Actual compensation may vary based on factors such as location, skills, experience, and role-specific responsibilities. Additional forms of compensation – including incentives or bonuses – may also be included in the total compensation package.

We provide a full range of benefits to support your health and wellbeing, including medical coverage, financial resources, and additional support tools to help you succeed.