Web Conversion Manager

ConnectWise; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Website Conversion Manager to enhance website conversion rates through strategic A/B testing and data analysis. This role involves collaborating with cross-functional teams to implement effective optimization strategies, ensuring a seamless user experience. The ideal candidate will possess strong analytical skills, proficiency in CRO and web analytics tools, and a detail-oriented mindset. Join a dynamic team that values innovation and inclusivity, and help drive impactful changes that elevate customer experiences. If you are passionate about technology and data-driven decision-making, this is the perfect opportunity for you.

Qualifications

• Ability to manage projects independently with limited supervision.
• Strong analytical skills to interpret complex data sets.

Responsibilities

• Conducts A/B testing to evaluate website elements and improve performance.
• Develops strategies to increase website conversion rates.

Skills

Project Management

Analytical Skills

Communication Skills

Detail-oriented

CRO Tools (Optimizely, VWO, Google Optimize)

Web Analytics Tools (Google Analytics, HotJar)

Tools

Optimizely

VWO

Google Optimize

Google Analytics

HotJar

Siteimprove

Job description

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.

Game-changers, innovators, culture-lovers—and humankind.

We invite discovery and debate. We recognize key moments as milestones.

We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary:

The Website Conversion Manager is responsible for our website's conversion rate optimization (CRO) through A/B and multivariate testing, web traffic and behavior analysis, and performance monitoring. This role works closely with web developers, product managers, designers, and business teams to implement strategies that enhance user experience and drive conversions.

Essential Duties and Responsibilities:

• Provides support to the Marketing teams, with a high attention to detail.
• Researches, analyzes, and documents findings.
• May coach and review the work of other team members.
• Function as the SME for the Web team’s conversion optimization practice.
• Partners with leaders and SMEs to develop and manage the experimentation roadmap.
• Conducts A/B testing and multivariate testing to evaluate the effectiveness of different website elements and identify opportunities for improvement.
• Analyzes web analytics data to understand user behavior, identify trends, and provide actionable insights to improve website performance.
• Develops and implements conversion optimization strategies to increase website conversion rates and achieve business goals.
• Collaborates with cross-functional teams, including marketing, design, and development, to ensure alignment and successful execution of optimization initiatives.
• Creates detailed reports and dashboards to track key performance indicators (KPIs) and communicate findings to stakeholders.
• Stays up to date with industry trends, best practices, and emerging technologies in web analytics and conversion optimization.

Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to manage projects and processes independently with limited supervision.
• Advanced knowledge of applicable work area.
• Ability to situationally adapt and understand new technology/processes as per business requirements.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication and presentation skills.
• Detail-oriented with a strong focus on delivering measurable results.
• Proficiency with CRO tools such as Optimizely, VWO, Google Optimize, etc.
• Proficiency with web analytics tools such as Google Analytics, HotJar, Siteimprove, and similar platforms.
• Preferred: Knowledge of HTML, CSS, and JavaScript.
• Preferred: knowledge of user experience design principles.

Working Conditions:

• Hybrid/OnSite/Remote Depending on location.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [e-mail] or 1-800-671-6898.